How Did Hermes Get Its Logo?

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thedutchladydesigns

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Hermes is a luxury fashion brand that has been in the business for over 180 years. Its logo, a horse and carriage, is one of the most recognizable symbols in the fashion industry.

But have you ever wondered how Hermes got its logo? In this article, we will explore the history behind the iconic Hermes logo.

The Birth of Hermes

Hermes was founded in 1837 by Thierry Hermes. The brand started as a small company specializing in crafting high-quality harnesses and bridles for horses. However, with time, Hermes expanded its product line to include other leather goods such as bags and wallets.

The Inspiration Behind the Logo

The inspiration for the Hermes logo came from Thierry’s love for horses. Horses were an integral part of his life, and he wanted to pay homage to these magnificent creatures through his brand’s logo.

The Design Process

In 1950, Robert Dumas, who was then the head of Hermes, commissioned an artist named Alfred de Dreux to create a logo that reflected the brand’s equestrian roots. After much brainstorming and sketching, Dreux came up with a design that featured a horse and carriage.

The Horse

The horse used in the logo is not just any ordinary horse; it is a duc carriage horse. Duc carriages were popular among French aristocracy during the 19th century and were pulled by sleek and elegant horses like those depicted in the Hermes logo.

The Carriage

The carriage used in the logo is also significant. It is based on a calèche carriage used by Thierry Hermes himself to transport his goods around Paris during his early days as a harness maker.

The Evolution of the Logo

Over time, Hermes has made slight changes to its iconic logo while still keeping its core elements intact. For example, in the 1960s, the brand added a groom to the logo, who is seen running alongside the horse and carriage. This was done to emphasize Hermes’ commitment to quality and attention to detail.

The Final Word

The Hermes logo is a testament to the brand’s equestrian roots and its commitment to craftsmanship and luxury. The horse and carriage have become synonymous with Hermes and are instantly recognizable around the world. With its timeless design, it’s safe to say that the Hermes logo will continue to be an iconic symbol of luxury for many years to come.

  • Key Takeaways:
  • – The Hermes logo features a horse and carriage, which pays homage to Thierry Hermes’ love for horses.
  • – The horse used in the logo is a duc carriage horse, which was popular among French aristocracy during the 19th century.
  • – The carriage used in the logo is based on a calèche carriage used by Thierry Hermes himself during his early days as a harness maker.
  • – The addition of a groom in the logo emphasizes Hermes’ commitment to quality and attention to detail.

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