How Did Gianni Versace Start?

Gianni Versace is a name that is synonymous with luxury, style, and glamour. The Italian fashion designer founded his eponymous fashion house in 1978 and went on to become one of the most successful designers of all time.

But how did Gianni Versace start? Let’s take a closer look.

The Early Years

Born in Reggio Calabria, Italy in 1946, Gianni Versace was the youngest of four children. His mother was a dressmaker, and from a young age, he was exposed to the world of fashion. He showed an interest in design early on and began to sketch his own clothing designs as a teenager.

The Move to Milan

In 1972, Versace moved to Milan, the fashion capital of Italy. He began working as a freelance designer for various Italian fashion houses, including Genny and Complice. During this time, he honed his skills and developed his signature style.

The Launch of Gianni Versace S.p.A.

In 1978, Versace launched his own fashion house – Gianni Versace S. – with the help of his brother Santo Versace and sister Donatella Versace. The first collection was shown at the Palazzo della Permanente Art Museum in Milan and received rave reviews from critics and buyers alike.

The Rise to Fame

Versace’s designs were known for their bold prints, bright colors, and luxurious fabrics. He quickly became known for dressing some of the world’s most glamorous women, including Princess Diana, Madonna, and Naomi Campbell.

The Expansion into Accessories and Fragrances

In addition to clothing, Versace also began designing accessories such as handbags and shoes. He also launched his own line of fragrances in 1981 with the release of Gianni Versace for Women.

The Tragic End

In 1997, Gianni Versace was tragically murdered outside of his Miami Beach home. The fashion world was shocked and saddened by his untimely death. However, his legacy lives on through the continued success of the Versace brand.

The Legacy

Today, the Versace brand is still going strong. Donatella Versace took over as creative director after her brother’s death and has continued to expand the brand’s offerings with new lines such as Versus and Versace Home. The brand is known worldwide for its bold designs, luxurious fabrics, and glamorous aesthetic.


Gianni Versace’s story is one of incredible talent, hard work, and tragic loss. His impact on the fashion world cannot be overstated, and his designs continue to inspire new generations of designers. As we look back on his life and career, we can see that he truly was a visionary in every sense of the word.