Gianni Versace is a name that has become synonymous with luxury fashion. The Italian designer started his eponymous brand in 1978 and quickly became one of the most influential figures in the industry.
But how did Gianni Versace start his brand? Let’s take a look.
The Early Years
Gianni Versace was born on December 2, 1946, in Reggio Calabria, Italy. He was the youngest of four children and grew up in a family that owned a tailoring business. As a child, Gianni would often spend time at his parents’ shop, where he developed an interest in fashion.
After completing his education, Gianni moved to Milan to pursue a career in fashion design. He worked for several years as a freelance designer before landing a job at Genny, an Italian fashion house.
The Birth of the Brand
In 1978, Gianni Versace launched his own fashion label with the help of his brother Santo Versace and sister Donatella Versace. The first collection was shown in Milan and received critical acclaim.
Versace’s designs were known for their bold colors, intricate prints, and sensual cuts. He drew inspiration from art, music, and culture to create clothes that were both luxurious and edgy.
The Rise to Fame
Versace’s brand quickly gained popularity among celebrities and fashionistas alike. His designs were seen on some of the biggest names in Hollywood, including Madonna, Princess Diana, and Elton John.
Versace continued to push boundaries with his designs throughout the 1980s and 1990s. He introduced new fabrics like metal mesh and leather into his collections and experimented with different textures and patterns.
A Tragic End
Despite his success, Gianni Versace’s life came to a tragic end in 1997 when he was shot and killed outside his Miami Beach home by serial killer Andrew Cunanan. The fashion world was shocked by his sudden death, and many mourned the loss of a true visionary.
The Legacy
After Gianni’s death, his sister Donatella took over as creative director of the brand. She has continued to uphold the Versace legacy by creating designs that are bold, glamorous, and unmistakably Versace.
Today, the Versace brand is still one of the most iconic names in fashion. It has expanded to include a range of products, including fragrances, accessories, and home goods.
Conclusion
Gianni Versace’s journey from a small town in Italy to becoming a fashion icon is an inspiring one. His legacy lives on through his designs and the continued success of the Versace brand.