The Bauhaus school of design was a revolutionary force in graphic design during the early 20th century. Founded by Walter Gropius in 1919, the school sought to bring together art, craftsmanship and technology to create functional, aesthetically pleasing products. The Bauhaus approach to graphic design was a combination of two main influences: expressionism and constructivism.
The expressionist element of the Bauhaus design philosophy focused on the idea of expressing emotion through art. Expressionist designers believed that art should evoke an emotional response in its audience, and this concept was applied to graphic design as well. The emphasis on emotion meant that designs were often bold and expressive, with heavy use of color and shape.
The constructivist element was more concerned with form and function. Constructivist designers believed that form should follow function – meaning that the purpose of a product or design should dictate its design elements rather than vice versa. This idea was also applied to graphic design, where shapes, typography and colors were used strategically to communicate a message.
The combination of these two approaches resulted in a completely new approach to graphic design that emphasized both aesthetic beauty and functionality. The Bauhaus style featured simple shapes, flat colors, sans-serif typefaces and minimal ornamentation which gave it a modern look which is still relevant today.
The influence of the Bauhaus school on modern graphic design is undeniable; many of their techniques are still used today by designers all over the world. By combining aesthetics with practicality, the Bauhaus style has shaped the way we think about visual communication today – emphasizing clarity over complexity in order to communicate effectively with an audience.
Conclusion:
The Bauhaus movement has had an immense influence on modern graphic design; its combination of expressionism and constructivism inspired a new approach which focused on simplicity, clarity and functionality. Through its focus on emotion-evoking visuals and practicality-oriented designs, it has shaped how we think about visual communication today.