The University of California Santa Cruz (UCSC) offers students a robust selection of courses and degree programs across many areas of study. Graphic design is one field that is becoming increasingly popular as more businesses, organizations, and individuals recognize the importance of effective visual communication. Fortunately, UCSC offers a Bachelor of Arts in Digital Art and New Media to equip students with the skills necessary for successful careers in graphic design.
This program combines coursework from several disciplines – including fine arts, computer science, engineering, media studies and design – to create a comprehensive curriculum that provides students with an understanding of both the creative and technical aspects of digital art and new media production. Students in this program will learn how to use industry-standard software tools such as Adobe Photoshop, Illustrator and InDesign for creating visuals for web sites, publications, video projects and interactive multimedia applications.
In addition to traditional coursework in graphic design theory and production techniques, students can take courses focused on web design principles, animation techniques, digital video production and interactive media development. The Digital Art & New Media program also includes classes on topics such as typography and color theory that are essential to any professional graphic designer.
The curriculum culminates with an individualized project based on the student’s interests. This project is designed to showcase the student’s knowledge and expertise in creating digital artwork or other multimedia products. Upon completion of the program, graduates will have acquired the skills necessary to compete for jobs in industries such as advertising, game development, web design or television production.
Conclusion:
Yes, UCSC does have a Graphic Design Program – the Bachelor of Arts in Digital Art & New Media – which equips students with the skills necessary for successful careers in graphic design through coursework from several disciplines including fine arts, computer science engineering media studies and design.