Louis Vuitton is a luxury fashion brand that has been around since 1854. Over the years, the brand has gained a reputation for its high-quality products and unique designs. However, there is always a question – does Louis Vuitton give to charity?
The Answer
Yes, Louis Vuitton does give to charity. The brand has been involved in numerous charitable initiatives and philanthropic efforts around the world.
Initiatives by Louis Vuitton
- UNICEF Partnership: In 2016, Louis Vuitton partnered with UNICEF to launch the “#MakeAPromise” campaign. The campaign aimed to raise funds for children in need by selling silver lock bracelets with the LV logo on it.
A portion of the proceeds was donated to UNICEF.
- The Louis Vuitton Foundation: In 2014, the brand opened a contemporary art museum called “The Louis Vuitton Foundation” in Paris. The foundation aims to promote art and culture through various exhibitions and events.
- The Red Cross: In response to natural disasters such as Hurricane Harvey and Irma, Louis Vuitton donated $10 million to the American Red Cross relief efforts.
- The Prince’s Trust: In collaboration with The Prince’s Trust, a UK-based charity that helps young people get into education or employment, Louis Vuitton launched a training program called “Get Started.” The program aimed at providing young people with skills and knowledge needed for entrepreneurship.
LVMH Initiatives
Louis Vuitton is part of LVMH (Moët Hennessy – Louis Vuitton SE), which is a French multinational luxury goods conglomerate. LVMH has also been involved in various philanthropic efforts, some of which include:
- The Arnault Family Foundation: In 2009, Bernard Arnault, the CEO of LVMH, and his family launched a foundation to support cultural and educational initiatives in France.
- The Louis Vuitton Young Arts Project: In collaboration with the English National Ballet and the Royal Academy of Dramatic Art (RADA), LVMH launched “The Louis Vuitton Young Arts Project” in 2010. The project aimed at providing young people with opportunities to develop their artistic skills.
- The Institut des Métiers d’Excellence: LVMH launched “The Institut des Métiers d’Excellence” in 2014. The program aimed at providing vocational training for young people interested in careers related to luxury goods such as watchmaking, jewelry, and leather craftsmanship.
Conclusion
In conclusion, Louis Vuitton and LVMH have been involved in numerous charitable initiatives over the years. From supporting disaster relief efforts to promoting art and culture, the brand has shown its commitment to giving back to society. So next time you purchase a Louis Vuitton product, know that you are also contributing to a good cause!