Hermes, the luxury fashion brand known for its iconic Birkin and Kelly bags, has always been a topic of interest among fashion enthusiasts. One question that often arises in discussions about Hermes is whether the brand has ads or not. In this article, we will explore this question and delve deeper into the advertising strategy of Hermes.
What is Hermes?
Before we dive into the topic of advertising, let’s take a moment to understand what Hermes is all about. Hermes is a French luxury fashion brand that was founded in 1837 by Thierry Hermès.
Initially, the brand started as a harness workshop catering to the needs of European noblemen. However, over time it expanded its repertoire to include leather goods, clothing, perfumes, and accessories.
Does Hermes have ads?
Now coming back to our main question – Does Hermes have ads? The answer is both yes and no.
Confused? Let me explain.
Hermes is known for its exclusivity and has always maintained a certain level of discretion when it comes to marketing itself. Unlike other fashion brands that bombard their customers with ads across various platforms, Hermes takes a more subtle approach.
Instead of traditional print or television ads, Hermes focuses on creating visually stunning campaigns that are more like works of art than advertisements. These campaigns are often displayed in high-end magazines like Vogue and Harper’s Bazaar.
The Artistic Approach
Hermes’ advertising strategy involves collaborating with renowned artists and photographers to create visually striking campaigns that showcase their products in an artistic manner. For instance, one campaign featured ballet dancers wearing silk scarves from the brand while another campaign showcased horses galloping through fields while carrying leather saddles made by Hermes.
By taking this approach, Hermes not only highlights its products but also creates an emotional connection with its audience by evoking feelings of beauty and artistry. This approach is in line with the brand’s overall philosophy of providing its customers with a luxurious and exclusive experience.
Social Media Presence
While Hermes may not have a traditional advertising strategy, it has been expanding its presence on social media platforms like Instagram. However, even on these platforms, the brand maintains its subtle approach by sharing visually stunning content that showcases its products in an artistic manner.
For instance, Hermes’ Instagram page features images of their products placed in beautiful settings like a field of flowers or a picturesque beach. The caption for these posts is often minimalistic and only mentions the name of the product and its price.
Conclusion
In conclusion, while Hermes may not have traditional ads that we are used to seeing from other fashion brands, it does have an advertising strategy that is unique and in line with its overall philosophy of exclusivity and luxury. By taking an artistic approach to showcase its products and expanding its presence on social media platforms, Hermes has managed to create a buzz around its brand without compromising on its exclusivity.