If you’ve ever heard of the luxury brand, Hermes, you may have wondered if it has a logo. The answer is yes, but it’s not your typical logo.
What is Hermes?
Before we dive into the specifics of their logo, let’s start with some background information on the brand itself. Hermes is a French high fashion luxury goods manufacturer that was established in 1837.
It’s known for its leather goods, such as handbags and belts, as well as scarves and other fashion accessories. The company has since expanded its product line to include fragrances, jewelry, and even home furnishings.
The Origin of the Logo
The Hermes logo was first introduced in the 1950s by Robert Dumas-Hermes, who was then the head of the company. The logo features a horse and carriage design that represents the brand’s equestrian roots. The horse and carriage design became an iconic symbol of Hermes’ commitment to quality craftsmanship and attention to detail.
The Evolution of the Logo
Over time, the Hermes logo has evolved to reflect changes in fashion trends and design aesthetics. In 1978, for example, designer Philippe Ledoux created a new version of the logo that featured a more stylized horse and carriage design with added details like harnesses and reins. This version of the logo became known as “Cavalcadour.”
In recent years, Hermes has experimented with different versions of their iconic horse and carriage emblem by incorporating different colors or textures into its design to keep up with modern trends while still maintaining its classic appeal.
The Minimalist Approach
Despite all these changes over time, one thing that has remained consistent about Hermes’ branding is their minimalist approach to displaying their logos on products. Unlike other luxury brands that prominently display their logos on their products – think Louis Vuitton’s signature monogram pattern – Hermes takes a more understated approach.
The Bottom Line
In conclusion, Hermes does indeed have a logo that has evolved over time to reflect changes in design trends. However, the brand’s minimalist approach to displaying their logos on products makes it a bit harder to spot than other luxury brands. If you’re looking for a subtle but iconic symbol of quality craftsmanship and attention to detail, look no further than the horse and carriage emblem of Hermes.