Hermes, the renowned French luxury brand, is known for its iconic silk scarves, leather goods, and fashion accessories. The question that comes to mind is whether Hermes does fashion shows or not?
History of Hermes
Hermes was founded in 1837 by Thierry Hermes in Paris. Initially, the brand specialized in crafting high-quality horse harnesses and bridles for European noblemen.
Over time, the company expanded its offerings to include leather goods and fashion accessories. Today, Hermes is famous for its luxurious products and has a loyal customer base all over the world.
Hermes Fashion Shows
Unlike most luxury brands, Hermes does not showcase its collections via traditional runway shows during Paris Fashion Week. Instead, the brand features its designs through intimate presentations held at various locations around Paris.
The Hermès Men’s Universe
The Maison’s men’s collections are presented twice a year in January and June — either individually or alongside a women’s collection — at Hermès’ headquarters on 24 Rue du Faubourg Saint-Honoré.
The Hermès Women’s Universe
In March and September each year, Maison Hermès showcases their women’s ready-to-wear collection; they present it in small presentations to a select group of industry insiders and editors of major publications.
Why does Hermes avoid traditional runway shows?
Hermes believes that their products are timeless classics that do not need to be showcased through trendy runway shows. The brand opts for an exclusive approach where they only invite select guests to preview their collections. This method ensures that their designs remain exclusive to customers who value quality and craftsmanship over fads.
Conclusion
In conclusion, while other luxury brands showcase their designs through grandiose runway shows during Fashion Week, Hermes takes a more exclusive approach. The brand believes that their products speak for themselves and do not need to be overshadowed by trendy runway shows. By emphasizing the quality and craftsmanship of their products through intimate presentations, Hermes remains one of the most exclusive and sought-after luxury brands in the world.