Gucci is one of the most popular fashion brands in the world, known for its luxury items and high-end products. However, there has been a growing concern among animal rights activists about whether Gucci uses animal products in its production process.
In this article, we will explore the question – ‘Does Gucci Use Animal Products? ‘.
History of Gucci
Before delving into whether Gucci uses animal products or not, let’s take a brief look at the history of this iconic brand. Gucci was founded by Guccio Gucci in Florence, Italy, in 1921. Initially, it started as a small leather goods and luggage company but eventually expanded into a full-fledged luxury fashion brand.
Gucci’s Commitment to Sustainability
In recent years, sustainability has become a buzzword in the fashion industry. Many brands are now taking steps to reduce their environmental impact and promote ethical practices. Gucci is no exception.
Gucci has made a firm commitment to sustainability and reducing its environmental footprint. In 2017, it launched its ‘Culture of Purpose’ program with an aim to reduce its greenhouse gas emissions by 50% by 2020. It has also pledged to become completely carbon neutral by 2020.
Does Gucci Use Animal Products?
Now coming to the main question – does Gucci use animal products? The answer is yes and no.
Gucci stopped using fur in all its products from 2018 onwards. This was a major step towards promoting ethical practices and sustainability. However, it still uses other animal products like leather and wool.
Leather
Leather is one of the most commonly used materials in luxury fashion items such as shoes, bags, belts and jackets. While many people assume that leather comes only from cowhide, it can be sourced from other animals as well, such as goats, sheep, and pigs.
Gucci sources its leather from ethical suppliers who follow strict animal welfare guidelines. It has also launched a ‘Natural Fibers’ initiative to promote the use of sustainable materials like organic cotton and recycled polyester.
Wool
Wool is another animal product that Gucci uses in its products like sweaters and coats. However, it has made a commitment to sourcing wool from farms that adhere to animal welfare standards. It has also joined the ‘Fur Free Alliance’ which promotes ethical practices in fashion.
Conclusion
In conclusion, while Gucci has taken significant steps towards promoting sustainable and ethical practices, it still uses some animal products like leather and wool. However, the brand is committed to sourcing these materials from ethical suppliers who follow strict animal welfare guidelines. As consumers, we can make informed choices by supporting brands that promote sustainability and ethical practices.