Does Chanel Own St Supery?

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Does Chanel Own St Supery?

Chanel, the luxury fashion house, has a reputation for elegance and sophistication. However, it’s not just clothing and accessories that Chanel deals in.

Did you know that Chanel also owns wineries? One of the most notable is St Supery Estate Vineyards & Winery, located in Napa Valley.

The History of St Supery Estate Vineyards & Winery

St Supery Estate Vineyards & Winery was established in 1989 by Robert Skalli, a French entrepreneur who had a passion for wine. He purchased the property and began planting vines with the goal of producing high-quality wines that would rival those of Europe. The winery quickly gained popularity and became known for its Cabernet Sauvignon and Sauvignon Blanc.

The Acquisition by Chanel

In 2015, Chanel acquired St Supery Estate Vineyards & Winery, adding it to their portfolio of luxury brands. This acquisition was not surprising given Chanel’s interest in the world of wine. The company already owned Château Rauzan-Ségla and Château Canon in Bordeaux, as well as Domaine de l’Île in Provence.

The acquisition was strategic for both companies. For Chanel, it provided an opportunity to expand their presence in the luxury market beyond fashion and accessories. For St Supery Estate Vineyards & Winery, it meant access to additional resources and expertise that could help take their wines to the next level.

What Has Changed Since the Acquisition?

Despite being owned by Chanel, not much has changed at St Supery Estate Vineyards & Winery. The team is still led by CEO Emma Swain and winemaker Michael Scholz. The focus remains on producing high-quality wines while also promoting sustainability in the vineyards.

One change that has been implemented since the acquisition is the addition of a sensory garden. This garden is designed to enhance visitors’ experiences by providing an opportunity to smell and taste herbs and fruits commonly used in winemaking.

Conclusion

In conclusion, yes, Chanel does own St Supery Estate Vineyards & Winery. This acquisition was a strategic move for both companies and has allowed St Supery Estate Vineyards & Winery to continue their tradition of producing high-quality wines while also benefiting from the resources and expertise of Chanel. So, next time you’re enjoying a glass of St Supery Estate Vineyards & Winery wine, remember that it’s not just any wine – it’s luxury wine owned by one of the most iconic fashion houses in the world.

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