In recent years, diversity and inclusivity have become increasingly important topics in the fashion industry. Many brands have been called out for their lack of representation of people of color, particularly black models. One luxury brand that has faced criticism in this regard is Chanel.
Chanel’s Controversies with Diversity:
Chanel has a long history as a luxury fashion house, but it has also had its fair share of controversies. One such controversy is its lack of diversity on the runway.
In 2019, Chanel was called out for not having any black models in its Cruise Collection show held in Paris. This sparked outrage among many people who saw this as a clear indication of the brand’s reluctance to embrace diversity.
This was not the first time that Chanel had been criticized for its lack of diversity. Back in 2011, model Jourdan Dunn spoke out about being cut from a Chanel runway show because her hips were too wide. She later tweeted that she was “normally told I’m cancelled because I’m ‘colored’.”
The Changes:
After receiving backlash for their lack of diversity, Chanel has taken steps to change their image and create more inclusive collections. In 2018, they hired their first ever Head of Diversity & Inclusion, Fiona Pargeter.
Chanel has also made efforts to feature more diverse models on their runways. In 2019, they cast Nigerian model Adesuwa Aighewi as the face of their Coco Neige campaign and featured several black models in their Métiers d’art show held at the Metropolitan Museum of Art.
Moreover, in January 2021 at Paris Haute Couture Week, Chanel featured four black models among its lineup which included a total of 34 looks.
Conclusion:
While there is still progress to be made when it comes to representation in fashion, it is clear that Chanel is taking steps towards inclusivity. From hiring a Head of Diversity & Inclusion to casting more diverse models in their campaigns and runway shows, the brand appears to be making a conscious effort to broaden their reach.
It’s worth noting, however, that diversity isn’t just about representation on the runway. It extends to behind the scenes as well – from designers and executives to photographers and stylists. The fashion industry as a whole has a long way to go when it comes to true inclusivity.
Nevertheless, Chanel’s efforts are commendable and it is hoped that other brands will follow suit in their pursuit of creating a more diverse fashion industry.