In recent years, the Korean pop group BTS has become a global sensation, with millions of fans worldwide. Known for their music, fashion sense, and philanthropic efforts, the group has collaborated with a number of brands.
One of the most prominent collaborations is with the luxury fashion brand Gucci. But does BTS sponsor Gucci? Let’s find out.
What is BTS?
BTS, which stands for Bangtan Sonyeondan (Bulletproof Boy Scouts) in Korean, is a seven-member boy band from South Korea. The members are RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. They debuted in 2013 and have since released several chart-topping albums and singles.
Who is Gucci?
Gucci is an Italian luxury fashion brand that was founded in 1921 by Guccio Gucci. The brand is known for its high-end clothing, accessories, and fragrances. In recent years, Gucci has become popular among younger consumers due to its bold designs and incorporation of streetwear elements.
BTS’s Collaboration with Gucci
BTS’s collaboration with Gucci began in 2018 when the group attended the brand’s “Gucci Cruise 2019” show in Arles, France. Since then, BTS has been spotted wearing various pieces from Gucci’s collections at public appearances and events.
While BTS has not officially announced a sponsorship deal with Gucci or any other fashion brand for that matter, it’s clear that their relationship with the luxury fashion house goes beyond casual wear. In fact, BTS even performed at the “Gucci Art Wall” event in Seoul in 2019 to celebrate the launch of a new collection.
The Impact of BTS on Fashion
BTS’s influence on fashion cannot be understated. The group is known for their bold and eclectic style, often mixing high-end fashion pieces with streetwear. Their fashion choices have been praised by fans and fashion critics alike, with many saying that the group has brought a fresh perspective to the industry.
In fact, BTS’s impact on fashion has been so significant that they were named as one of the “25 Most Influential People on the Internet” by Time magazine in 2017 and 2018.
Conclusion
While BTS may not have an official sponsorship deal with Gucci, their collaboration with the luxury fashion brand has undoubtedly had an impact on both BTS’s fashion choices and Gucci’s visibility among younger consumers. With BTS’s influence on fashion set to continue, it will be interesting to see what other collaborations they’ll have in the future.