Rappers and fashion have always had a close relationship. From Run DMC’s iconic Adidas tracksuits to Kanye West’s Yeezy line, rappers have been at the forefront of fashion trends.
One brand that has become synonymous with the rap world is Versace. But do rappers really wear Versace? Let’s take a closer look.
What is Versace?
Versace is a luxury fashion brand founded by Italian designer Gianni Versace in 1978. Known for its bold prints, bright colors, and opulent designs, Versace quickly became a favorite among celebrities and high-end consumers. Today, the brand is still going strong under the leadership of Gianni’s sister Donatella Versace.
Versace and Hip-Hop
Versace has been a staple in hip-hop culture since the early ’90s. Rappers like Tupac Shakur, Notorious B.I.G., and Big Daddy Kane were some of the first to wear the brand in their music videos and on stage. The brand’s signature Medusa logo became an iconic symbol of rap style.
The Rise of Migos
In recent years, one group that has brought Versace back into the spotlight is Migos. The Atlanta-based trio made waves in 2013 with their hit single “Versace.” The song not only put the brand back on the map but also helped to cement Migos’ status as fashion icons.
Since then, members Quavo, Offset, and Takeoff have been seen wearing Versace on numerous occasions – from red carpet events to music videos. In fact, Quavo even collaborated with Donatella Versace on a clothing collection in 2019.
Other Rappers Who Wear Versace
Migos isn’t the only rap group to embrace Versace. Jay-Z has been a longtime fan of the brand, often sporting their suits and accessories. Drake has also been seen wearing Versace on multiple occasions.
Other rappers who have been spotted in Versace include Lil Wayne, Future, Travis Scott, and 2 Chainz.
Why Do Rappers Wear Versace?
So why do rappers love Versace so much? For one, the brand’s bold designs and flashy aesthetic fit perfectly with the hip-hop ethos of excess and extravagance. Additionally, Versace’s high-end status makes it a symbol of success and wealth – something that many rappers strive for.
The Controversy Surrounding Versace
Despite its popularity among rappers, Versace has faced criticism for its lack of diversity. In 2019, rapper T.
called out the brand for not supporting black-owned businesses. He also urged other rappers to boycott the brand until changes were made.
In response, Donatella Versace released a statement promising to do better and acknowledging the importance of diversity in fashion.
In Conclusion
So do rappers wear Versace? The answer is a resounding yes.
From Tupac to Migos, this luxury fashion brand has become a staple in hip-hop culture. While it may face criticism for its lack of diversity, there’s no denying that Versace will continue to be a favorite among rap’s biggest stars for years to come.