In 2018, fashion enthusiasts around the world were stunned when Louis Vuitton announced that Virgil Abloh would be the new artistic director of menswear. Abloh, a well-known designer in his own right, was the founder of Off-White, a streetwear brand that had taken the fashion world by storm. His appointment at Louis Vuitton was seen as a bold move by the luxury fashion house, and it led to a lot of speculation about what Abloh would do with his new position.
Who is Virgil Abloh?
Before we dive into what Abloh did at Louis Vuitton, let’s take a moment to talk about who he is. Abloh is an American fashion designer who got his start working for Kanye West as his creative director.
He later founded Off-White, which quickly became one of the most popular streetwear brands in the world. Despite having no formal design training, Abloh has become one of the most influential designers of his generation.
What Did Virgil Abloh Do at Louis Vuitton?
Abloh’s appointment as artistic director of menswear at Louis Vuitton marked a significant departure from tradition for the luxury fashion house. For many years, Louis Vuitton had been known for its classic designs and traditional aesthetic. However, with Abloh at the helm, things were about to change.
One of the first things that Abloh did at Louis Vuitton was to inject some much-needed diversity into the brand. He made a point of hiring models from different ethnic backgrounds and showcasing them prominently in his shows. This was seen as a refreshing change in an industry that had long been criticized for its lack of diversity.
Abloh also brought his signature streetwear aesthetic to Louis Vuitton. He incorporated bold graphics and bright colors into his designs, which gave them a youthful and edgy feel. This was a departure from the more conservative designs that Louis Vuitton had been known for in the past.
The Impact of Virgil Abloh’s Appointment
Abloh’s appointment at Louis Vuitton was seen as a turning point for the fashion industry. It signaled a shift away from traditional luxury brands and towards a more modern, streetwear-inspired aesthetic. It also showed that diversity and inclusivity were becoming more important in the fashion world.
Overall, Virgil Abloh’s tenure at Louis Vuitton was a success. He brought new energy and excitement to the brand, while still staying true to its heritage. His designs were widely praised by critics and fans alike, and he helped to cement Louis Vuitton’s place as one of the most important fashion houses in the world.
- The Bottom Line:
In conclusion, Virgil Abloh did indeed do Louis Vuitton, and he did it very well. His appointment marked a significant departure from tradition for the luxury fashion house, but it was a move that paid off in spades.
Abloh brought his signature style to Louis Vuitton while still staying true to its heritage, and he helped to usher in a new era for the brand. Whether or not you’re a fan of his work, there’s no denying that Virgil Abloh had a major impact on the fashion industry during his time at Louis Vuitton.