In 2018, the toy company MGA Entertainment filed a lawsuit against luxury fashion brand Louis Vuitton. The reason for the lawsuit was over the use of a pattern on some of MGA’s products.
The Lawsuit
MGA Entertainment is best known for its Bratz dolls and Little Tikes toys. In 2017, it released a new line of toys called Pooey Puitton. The toy is a purse-shaped container that holds slime and other toys.
The controversy arose because the Pooey Puitton features a pattern that looks similar to Louis Vuitton’s signature monogram print. This led Louis Vuitton to send MGA Entertainment a cease and desist letter, demanding that they stop using the pattern.
MGA Entertainment responded with a lawsuit against Louis Vuitton. They argued that their use of the pattern was protected under parody law. Specifically, they claimed that the Pooey Puitton was meant to be a parody of Louis Vuitton’s high-end products.
The Outcome
The case was eventually settled out of court in 2019. The terms of the settlement were not disclosed, so it’s unclear what each side agreed to.
However, it’s worth noting that this isn’t the first time Louis Vuitton has been involved in a legal dispute over its signature monogram print. In fact, they have been involved in numerous lawsuits over the years with companies accused of copying their design.
- In 2004, Louis Vuitton sued Dooney & Bourke over their use of a multicolored monogram print.
- In 2009, they sued Britney Spears for using their monogram print in her music video for “Do Something.”
- In 2012, they sued Hyundai for using their monogram print in an advertisement.
Conclusion
In the end, it seems that MGA Entertainment and Louis Vuitton were able to come to a resolution outside of court. While we may never know the exact terms of the settlement, it’s clear that Louis Vuitton takes their signature monogram print very seriously and will go to great lengths to protect it.
As for MGA Entertainment, they were able to capitalize on the controversy surrounding their Pooey Puitton toy and generate even more buzz for their brand. Whether or not you agree with their use of Louis Vuitton’s pattern, it’s hard to deny that they were successful in getting people talking about their product.
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