Have you noticed any changes in Gucci’s packaging lately? If you’re a fan of the brand, you might have already noticed the subtle changes they made to their iconic packaging. Let’s dive into the details and find out if Gucci really changed their packaging.
The Old Gucci Packaging
Gucci has always been known for its luxurious and elegant packaging that features their iconic double G logo. For several years, their packaging remained consistent with a black box that had a gold double G logo on top. The inside of the box was lined with cream-colored suede, giving it a premium touch.
The New Gucci Packaging
In recent years, Gucci has been undergoing some significant changes, including revamping their brand image as well as their products and packaging. The new packaging is still predominantly black, but the gold double G logo has been replaced by a green and red stripe design inspired by their classic web stripe.
The Details
The new design features a green and red stripe ribbon wrapped around the black box with a gold embossed interlocking GG logo at the center. The box itself is made from 100% recyclable materials, making it eco-friendly. Inside the box, instead of suede lining, there’s now an ivory tissue paper with “Gucci” printed all over it.
Why The Change?
Gucci’s rebranding efforts are part of their sustainability initiatives and to appeal to younger consumers who are more environmentally conscious. The new design is not only eco-friendly but also more modern and eye-catching.
Conclusion
So there you have it – Gucci did indeed change its packaging! While some may miss the old design, the new one is undoubtedly more sustainable and visually appealing. It’s exciting to see how brands are taking conscious steps toward sustainability without compromising on style and luxury.