A marketing degree provides a broad base of knowledge upon which to build a career in graphic design. For those interested in the field, understanding how to market the product you are designing is essential. With a marketing degree, you can learn many of the skills necessary for successful graphic design.
Research
A marketing degree helps you understand the research side of graphic design. You will develop an understanding of what is required to create an effective marketing campaign, which is also important when designing promotional materials for a company.
This includes researching Target audiences and what appeals to them visually and emotionally. Research skills such as trend analysis, customer segmentation and A/B testing are all valuable for graphic designers.
Copywriting
With a marketing degree, you will gain an understanding of how words influence people’s behavior and feelings. Copywriting is often used in graphic design to communicate ideas or tell stories through visual means – such as through font choices or layout design – and copywriting skills can be invaluable when creating visuals that are both attractive and effective.
Branding
Having an understanding of branding can help you create powerful visuals that evoke emotion and connect with Target audiences on a deeper level. With a background in marketing, you will understand how important consistency across different platforms is when it comes to brand recognition and loyalty. Knowing how to craft effective color schemes, typefaces and logos based on a brand’s values is essential for any graphic designer.
Marketing Strategies
In addition to understanding branding concepts, having a background in marketing gives you insight into what strategies work best for different products or services. This knowledge can help inform your decisions about layout design, typography choices and other elements of your designs that can have an impact on the success of a brand or product launch.
In conclusion, with a marketing degree you have all the necessary tools to become an excellent graphic designer. You will have an understanding of research methods which allow you to create visuals that Target specific audiences effectively; copywriting skills which help form stories or ideas through visuals; branding concepts which help create consistent images across platforms; and knowledge about effective marketing strategies which inform your creative decisions.
Can You Get Into Graphic Design With a Marketing Degree?
Yes! A marketing degree provides all the tools needed to become an excellent graphic designer.