There has been a lot of confusion lately about whether there are two Versace brands or not. The short answer is no, but let’s dive deeper into the issue.
What is Versace?
Versace is an Italian luxury fashion company founded by Gianni Versace in 1978. The brand is known for its bold and luxurious designs and has become synonymous with high-end fashion.
The History of Versace
Gianni Versace founded the company in 1978 in Milan, Italy. He quickly gained recognition for his innovative designs and use of bold prints and colors. The brand became popular among celebrities, including Princess Diana, Madonna, and Elton John.
Unfortunately, Gianni Versace was tragically murdered in 1997. His sister Donatella took over as creative director of the company and has continued to lead it to this day.
The Acquisition by Capri Holdings
In late 2018, it was announced that Capri Holdings (formerly known as Michael Kors Holdings) would be acquiring Versace for $2.1 billion. This acquisition included the entire brand and all its assets.
The Confusion
The confusion about whether there are two Versace brands stems from a misunderstanding about the acquisition by Capri Holdings. Some people believe that Capri Holdings only acquired a portion of the brand, while others think that Donatella still owns a separate part of it.
However, both of these beliefs are false. Capri Holdings acquired the entire Versace brand including all its assets. Donatella remains as creative director but does not own a separate part of the company.
The Bottom Line
So, to answer the question: no, there are not two Versace brands. There is only one Versace brand owned by Capri Holdings but still creatively directed by Donatella Versace.
In conclusion, it is important to do proper research and fact-checking before believing any rumors or false information about luxury brands. As for Versace, it remains one of the most iconic and influential fashion brands in the world, with a rich history and a promising future.
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