Have you ever noticed how often the hip-hop trio Migos mentions the luxury fashion brand Versace in their songs? From “Versace” to “Walk It Talk It,” the group seems to have a special affinity for the Italian fashion house. But are they actually sponsored by Versace or is it just a coincidence?
The Beginning of Migos’ Relationship with Versace
The first time Migos mentioned Versace in their music was in their breakout hit “Versace” featuring Drake. The song, released in 2013, was an instant success and helped put the Atlanta-based group on the map. In the song, they rap about wearing Versace clothing and accessories, including belts, shades, and silk shirts.
The Impact of ‘Versace’
The success of “Versace” had a significant impact on Migos’ career. Not only did it introduce them to a wider audience, but it also caught the attention of Donatella Versace herself. In an interview with GQ magazine, she revealed that she loved the song and even invited Migos to attend her fashion show in Milan.
Migos’ Collaboration with Versace
In 2018, Migos took their relationship with Versace to the next level by collaborating on a fashion collection together. The collection featured bold prints, vibrant colors, and plenty of gold accents – all hallmarks of both Migos’ style and Versace’s aesthetic.
Are They Sponsored?
So, are Migos sponsored by Versace? The answer is no – at least not officially. While they have collaborated with the brand on a fashion line, there is no evidence that they have a formal sponsorship deal in place.
The Benefit for Both Parties
However, it’s clear that both parties benefit from this relationship. For Migos, aligning themselves with a high-end fashion brand like Versace helps to elevate their image and reinforce their status as fashion icons. For Versace, partnering with Migos helps them reach a younger, more diverse audience and stay relevant in the ever-changing world of hip-hop fashion.
Conclusion
In conclusion, while Migos may not have an official sponsorship deal with Versace, their relationship with the brand has been mutually beneficial. By mentioning the luxury fashion house in their music and collaborating on a fashion collection, Migos has helped to cement Versace’s place in hip-hop culture while also elevating their own image as fashion icons.