Is Versus Versace Real?

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If you’re a fashion enthusiast, you may have heard about Versus Versace, the edgy and youthful brand of the iconic fashion house, Versace. However, there’s a question that often arises – “Is Versus Versace real?” In this article, we’ll delve into the origins of this brand and answer this burning question.

The Birth of Versus Versace

Versus Versace was launched in 1989 by Gianni Versace, the founder of the eponymous fashion house. The brand was created as a diffusion line to appeal to a younger audience with its more casual and affordable designs. The first collection was an instant hit and attracted many young fans who were drawn to its bold colors and daring styles.

The Evolution of Versus Versace

After Gianni’s tragic death in 1997, his sister Donatella took over as creative director of both brands – Versace and Versus. She continued to develop the youthful aesthetic of Versus while retaining its rebellious spirit.

In 2005, Donatella appointed Christopher Kane as the creative director of the brand. Kane’s avant-garde designs brought a fresh perspective to the label and cemented its reputation as an exciting and innovative brand.

The Sale of Versus Versace

In 2016, Donatella made a surprising announcement that she would be selling a majority stake in the company that owns both brands – Michael Kors Holdings Limited (now renamed Capri Holdings Limited). As part of this deal, it was decided that Michael Kors would take over control of the mainline brand – Versace while Donatella would continue to oversee the creative direction of Versus.

So, Is Versus Versace Real?

To answer this question simply – yes, it is! Despite being a diffusion line or a second line of the main Versace brand, Versus has its own unique identity and loyal following. Its rebellious and edgy designs continue to attract young fashion enthusiasts and celebrities alike.

The Bottom Line

Versus Versace is an authentic brand that has evolved over the years while staying true to its roots. It continues to push boundaries with its bold designs and youthful energy. So, the next time someone asks you if Versus Versace is real, you can confidently say – yes, it definitely is!

  • Key Takeaways:
    • Versus Versace was launched in 1989 as a diffusion line of the main Versace brand.
    • It has evolved over the years while retaining its youthful aesthetic and rebellious spirit.
    • In 2016, Donatella sold a majority stake in the company that owns both brands, but she continues to oversee creative direction of Versus.
    • Despite being a second-line brand, it has a unique identity and loyal following.
    • Versus Versace is definitely real!

Sources:

  1. Vogue: Everything You Need to Know About the Sale of Versace
  2. The Guardian: Donatella Versace Sells Brand to Michael Kors for $1.6bn
  3. Highsnobiety: The Complete History of Versus Versace

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