Who Made Versace Chain Reaction?

If you’re a fan of fashion, then you’ve probably heard of the popular Versace Chain Reaction sneakers. These trendy kicks have been seen on the feet of celebrities and fashion enthusiasts alike.

But who made them? Let’s dive into the history of this iconic shoe.

Gianni Versace

The man behind the Versace brand, Gianni Versace, was born in Reggio Calabria, Italy, in 1946. He started his career in fashion by working for his mother’s dressmaking business. In 1978, he founded his own company, which he named after himself.

The Brand

Versace became known for its bold designs and use of luxurious materials. The brand quickly gained a following among celebrities and other high-profile figures. In addition to clothing and accessories, Versace also ventured into home furnishings and even hotels.

The Chain Reaction Sneaker

The Chain Reaction sneaker was first introduced during the Spring/Summer 2018 runway show. It immediately caught the attention of sneakerheads and fashion enthusiasts for its unique design.

The Design

The sneaker features a chunky sole with a chain-link design that wraps around it. The upper is made up of various materials including mesh, leather, and rubber. The shoe also features the iconic Medusa head logo on the tongue.

The Collaboration

While Gianni Versace may have founded the brand, it was his sister Donatella who took over as creative director after his death in 1997. It was under her leadership that the Chain Reaction sneaker was created.

In addition to Donatella’s influence, Versace also collaborated with Salehe Bembury, a former designer at Yeezy and current VP of Sneakers & Men’s Footwear at Versace.

The Future

The Chain Reaction sneaker has become a staple of the Versace brand and has been released in various colorways and designs. It remains popular among fashion enthusiasts and has even been seen on the feet of celebrities such as Drake and Kylie Jenner.

Conclusion

In conclusion, the iconic Versace Chain Reaction sneaker was created under the leadership of Donatella Versace and in collaboration with Salehe Bembury. Its unique design and use of luxurious materials have made it a must-have for fashion enthusiasts around the world.