Versace is a brand that has been around for over 40 years. It was founded in 1978 by Gianni Versace and quickly became known for its bold designs, luxurious materials, and high-end fashion. One of the brand’s most popular lines is Versus by Versace, which was launched in 1989 as a more affordable and accessible option for younger consumers.
History of Versus by Versace
Versus by Versace was initially created as a way to appeal to a younger audience. The line featured more casual and streetwear-inspired designs than the main Versace line, but still maintained the brand’s signature style. In the 1990s, the line became particularly popular with celebrities such as Madonna and Kate Moss.
After Gianni Versace’s untimely death in 1997, his sister Donatella took over as creative director of the brand. She has since overseen the development of the Versus line, which has continued to evolve over the years.
Design Aesthetic
The design aesthetic of Versus by Versace is often described as bold, edgy, and youthful. The brand frequently incorporates bright colors, graphic prints, and statement accessories into its collections. Many pieces also feature the iconic Medusa head logo that is synonymous with the Versace brand.
Despite its more casual approach to design, Versus by Versace still maintains a high level of quality and attention to detail in its products. Materials used include leather, silk, and other luxury fabrics.
Price Range
One of the main appeals of Versus by Versace is its affordability compared to the mainline Versace brand. Prices for clothing typically range from $200 to $800, making it accessible to a wider range of consumers.
However, it’s important to note that while this may be considered affordable compared to Versace’s mainline, it is still a luxury brand with prices that may be out of reach for some consumers.
Is It Worth It?
Whether or not Versus by Versace is worth the investment ultimately depends on individual taste and budget. If you appreciate the brand’s bold designs and high-end materials, and are willing to spend a bit more on clothing, then it may be worth considering.
Additionally, if you’re a fan of the Versace brand but find the mainline too expensive, Versus by Versace may be a great option for you.
Pros:
- High-quality materials
- Bold and unique designs
- More affordable than mainline Versace
Cons:
- Still relatively expensive compared to other brands
- The bold designs may not appeal to everyone’s taste
- The brand may not have as much prestige as the mainline Versace
In Conclusion
Versus by Versace is a brand that offers bold and youthful designs at a more affordable price point than the mainline Versace. While it may not be for everyone, those who appreciate the brand’s aesthetic and quality materials may find it worth the investment.