What Influences Graphic Design?

Graphic design is an integral part of modern life. It’s everywhere, from the logos and branding on products, to the posters and signage we see in our daily lives. But what actually influences graphic design?

The most obvious influence on graphic design is visual culture – the ideas, images and symbols that are present in society.

This includes everything from iconic logos and brand identities, to popular art movements such as Pop Art or Minimalism. Visual culture can have a huge influence on the way designers interpret and use visual elements in their work.

Another important influence on graphic design is technology. With the rapid advances in digital technology over recent years, designers now have access to a much greater range of tools and techniques for creating visuals. This means that designers are able to experiment more with elements such as colour, typography and layout – all of which can have an impact on how effective a design is.

Finally, one of the most important influences on graphic design is the designer themselves. The designer’s personal style – their own unique way of interpreting and using visual elements – has a significant impact on the final outcome of their work. A designer’s choice of colour palette, typefaces or composition can all be used to evoke certain emotions or create specific effects.

Conclusion:

What influences graphic design? Visual culture, technology and the designer themselves are all key influences on modern graphic design. Visual culture provides designers with inspiration from existing ideas, symbols and images; technology provides them with a wider range of tools for creating visuals; while a designer’s personal style has an enormous impact on how successful their work will be.