Dadaism in Graphic Design is a creative movement that began in the early 20th century as an anti-establishment artistic and literary effort. It was started in Zurich, Switzerland by Tristan Tzara, Hugo Ball, and other European artists as a form of protest against the horrors of World War I. The goal of Dadaism was to create art that was deliberately absurd and nonsensical in order to shock people out of complacency and challenge prevailing notions of beauty and art.
The movement has a major influence on modern graphic design, particularly in terms of attitude and technique. The Dadaist aesthetic is characterized by its surrealist nature, using unexpected juxtapositions of unrelated elements to create artwork that is both humorous and thought-provoking. Dadaists also experimented with photomontage techniques, combining multiple photographs into one image in order to create unexpected effects.
Dadaism also had a major impact on typography, using unconventional typefaces and bizarre layouts to express ideas. The use of typefaces such as Futura became popular as designers sought to express their non-conformist ideas through text design. Dadaists also experimented with deconstructing typefaces by rearranging letters or combining them into new forms.
The use of collage was also an important part of the Dadaist aesthetic, combining disparate elements into an artwork that expressed ideas or feelings in a way that words could not fully capture. The use of found objects such as newspaper clippings or photographs was common among Dadaists who wanted to create artwork that challenged conventional norms.
Overall, the goal of the Dadaist movement was always to push boundaries and challenge preconceived notions about what art should look like and how it should be made. Graphic designers today still draw inspiration from the movement’s commitment to experimentation and breaking conventions.
Conclusion :
Dadaism in graphic design has been highly influential for modern graphic designers due its unconventional approach towards aesthetics which involves using surrealistic elements, photomontage techniques, unconventional typography, and collages made with found objects which all aimed at challenging existing norms about art when it first started during the early 20th century as an anti-establishment artistic movement. Although it has been over a hundred years since its inception, its influence can still be seen today in modern graphic design works that aim at pushing boundaries and challenging preconceived notions about art through experimentation with form and technique.