Louis Vuitton, the iconic French luxury fashion house, has recently announced the appointment of a new creative director. The new creative director is none other than Virgil Abloh, a renowned designer and the founder of Off-White, a streetwear brand.
This decision has stirred up quite a buzz in the fashion industry. In this article, we will delve into who Virgil Abloh is and what his appointment means for Louis Vuitton.
Who is Virgil Abloh?
Virgil Abloh was born in Rockford, Illinois in 1980. He is of Ghanaian descent and grew up in Chicago. Abloh graduated from the University of Wisconsin-Madison with a degree in civil engineering and later earned a master’s degree in architecture from the Illinois Institute of Technology.
Abloh’s interest in fashion began during his college years when he interned at Fendi alongside Kanye West. He later became West’s creative director and worked with him on various projects such as album covers, merchandise designs, and stage designs for tours.
In 2013, Abloh founded Off-White, a Milan-based luxury streetwear brand that has become popular among millennials and celebrities alike. The brand has collaborated with several high-profile brands such as Nike, Jimmy Choo, and Sunglass Hut.
What does his appointment mean for Louis Vuitton?
Abloh’s appointment as the new creative director of Louis Vuitton marks a significant change for the brand. He is the first African-American to hold this position at Louis Vuitton and one of the few black designers to lead a major luxury fashion house.
Louis Vuitton’s CEO Michael Burke stated that Abloh’s appointment represents “a new era” for the brand. Burke also stated that he admires Abloh’s “innovative approach” to design.
Abloh himself has expressed excitement about his new role, stating that “Louis Vuitton has always been a symbol of excellence in my mind and I am honored to have the opportunity to contribute to this legacy.”
What can we expect from Abloh’s Louis Vuitton?
Abloh’s appointment has raised questions about what his designs will look like for Louis Vuitton. He is known for his streetwear aesthetic, so it remains to be seen how he will incorporate this into Louis Vuitton’s high-end luxury brand.
Abloh has stated that he wants to bring a “younger energy” to Louis Vuitton and make the brand more accessible to a younger audience. He also mentioned that he wants to focus on sustainability and innovation in his designs.
Conclusion
In conclusion, Virgil Abloh’s appointment as the new creative director of Louis Vuitton is a significant moment for the fashion industry. His unique background and innovative approach to design have already made an impact on the industry, and we can’t wait to see what he does with Louis Vuitton.
As Abloh himself said, “It is an honor for me to accept this position. I find the heritage and creative integrity of the House are key inspirations and will look to reference them both while drawing parallels to modern times.”