Louis Vuitton is a brand that has been around for over 160 years, and it is one of the most recognizable luxury brands in the world. The brand’s signature monogram consists of interlocking LV initials with various symbols, one of which is the letters “mm.”
But what does “mm” mean for Louis Vuitton? Let’s dive into it.
The Origin of Louis Vuitton
Before we get into what “mm” means for Louis Vuitton, let’s take a quick look at the brand’s history. Louis Vuitton was founded in 1854 by a French designer named Louis Vuitton. He started by designing and manufacturing trunks and luggage, which were highly sought-after among wealthy travelers.
The Monogram
The famous Louis Vuitton monogram was created in 1896 as a way to distinguish the brand’s products from imitations. The monogram consists of interlocking LV initials with various symbols such as flowers and quatrefoils.
What Does “mm” Mean?
The letters “mm” seen on some Louis Vuitton products refer to the size of the monogram symbols. Each symbol on the monogram has a specific size, and these sizes are represented by different letters.
For example, “mm” stands for “Mini Monogram,” which refers to the smallest size of symbols used in the monogram pattern. This size is often used on smaller items like wallets and coin purses.
Other sizes include PM (Petit Monogram) and GM (Grand Monogram). PM is slightly larger than MM and is commonly used on bags like Speedy or Neverfull, while GM is the largest size used on bags like Keepall or Alma.
The Importance of Size
The size of the monogram symbols may seem like a small detail, but it plays a crucial role in the overall design of Louis Vuitton products. Each size is carefully chosen to complement the size and shape of the product it is used on.
For example, using a larger monogram size on a small wallet would look disproportionate and unbalanced. Similarly, using a smaller size on a large bag would make the monogram difficult to see and would not do justice to the brand’s iconic pattern.
In Conclusion
In conclusion, the letters “mm” seen on Louis Vuitton products refer to the smallest size of symbols used in the brand’s signature monogram pattern. The size of these symbols is carefully chosen to complement the product it is used on, and it plays an important role in the overall design of Louis Vuitton products. So, next time you see “mm” on a Louis Vuitton item, you’ll know exactly what it means.