Chanel is one of the most iconic fashion houses in the world, known for its timeless elegance and innovative designs. With the passing of its founder, Gabrielle “Coco” Chanel, many wondered who would take on the mantle of designing for this renowned brand. Today, we’ll take a closer look at who designs for Chanel now and what their vision is for this legendary label.
Virginie Viard: Taking Over the Reins
Since February 2019, Virginie Viard has been at the helm of Chanel as the creative director. She had worked alongside Karl Lagerfeld, who had been with the brand for over three decades before his passing in February 2019.
Viard’s approach is to stay true to Chanel’s legacy while also bringing in her own fresh perspective. She has been working behind the scenes at Chanel since 1987 and is well-versed in its design philosophy and aesthetic.
Viard’s Design Philosophy
Viard’s design philosophy revolves around creating pieces that are practical and wearable while still exuding luxury and glamour. She believes that fashion should be comfortable yet chic, allowing women to feel confident and beautiful in their clothing.
Viard’s First Collection
Viard made her debut as creative director during Chanel’s Spring/Summer 2020 runway show. Her collection was an ode to Coco Chanel’s early years when she was inspired by seaside towns like Deauville and Biarritz.
The collection featured classic Chanel tweed suits embellished with sequins and pearls, as well as sailor-inspired outfits with Breton stripes. Viard also incorporated modern elements like slouchy boots and oversized jewelry to give the collection a contemporary twist.
The Future of Chanel
Under Viard’s leadership, Chanel continues to be a major force in the fashion industry. Her vision for the brand is to maintain its timeless elegance while also staying relevant to a younger generation.
Viard has also been focusing on sustainability, using materials that are environmentally friendly and incorporating vintage pieces into her collections. She believes that fashion should be responsible and respectful of the planet.
Conclusion
In conclusion, Virginie Viard has taken over the reins at Chanel with a clear vision for the future of this iconic brand. Her design philosophy revolves around practicality and wearability, while still maintaining Chanel’s signature glamour and luxury. The future looks bright for Chanel under Viard’s leadership, as she continues to innovate and push the boundaries of what is possible in fashion.