What Was Virgil Abloh Role in Louis Vuitton?

Virgil Abloh is a name that has been making headlines in the fashion industry for quite some time now. He is known for his innovative designs and unique approach to fashion, which has made him one of the most sought-after designers in the world.

One of his most notable contributions to the fashion industry was his role as the artistic director of Louis Vuitton’s menswear collection. In this article, we will explore Virgil Abloh’s role in Louis Vuitton, his impact on the brand, and what we can expect from him in the future.

The Beginnings

Virgil Abloh began his career in fashion as an intern for Fendi back in 2009. He later went on to work as creative director for Kanye West’s DONDA before launching his own label, Pyrex Vision, which gained popularity through its use of graphics and streetwear-inspired style.

Louis Vuitton

In March 2018, Virgil Abloh was announced as Louis Vuitton’s artistic director for menswear. His appointment marked a significant shift for the brand, which had previously been known for its traditional approach to luxury fashion.

Impact on Louis Vuitton

Abloh’s appointment as artistic director brought a fresh perspective to Louis Vuitton’s menswear collection. His designs were a mix of streetwear and high fashion elements blended seamlessly together. This unique approach appealed to a younger audience and helped to modernize the brand.

One of Abloh’s most notable contributions to Louis Vuitton was his use of graphic prints and bold colors. He also incorporated elements such as utility pockets and harnesses into traditional suit jackets, creating a look that was both functional and stylish.

Collaborations

During his time at Louis Vuitton, Abloh collaborated with several artists and designers including Takashi Murakami, Nigo, and Off-White. His collaborations helped to bring a fresh perspective to Louis Vuitton’s designs and added a new level of excitement to the brand.

Future of Virgil Abloh

Despite his success at Louis Vuitton, Virgil Abloh has not slowed down. He continues to work on his own label, Off-White, which has gained a cult following for its unique designs and collaborations with artists like Nike and Jimmy Choo.

Abloh’s impact on the fashion industry is undeniable. His unique approach to design has helped to bridge the gap between high fashion and streetwear, making luxury fashion more accessible to a wider audience. We can expect to see much more from Virgil Abloh in the future as he continues to push boundaries and redefine what it means to be a designer in today’s world.

  • In conclusion, Virgil Abloh’s role as artistic director for Louis Vuitton’s menswear collection was a significant shift for the brand.
  • His unique approach brought a fresh perspective and helped to modernize the brand.
  • Abloh’s contributions included graphic prints, bold colors, utility pockets, and harnesses.
  • He also collaborated with several artists and designers during his time at Louis Vuitton.
  • Despite his success at Louis Vuitton, Abloh continues to work on his own label, Off-White.

Sources:

  • Business of Fashion
  • Vogue
  • Highsnobiety