Virgil Abloh was a prominent figure in the fashion industry, known for his unique designs and innovative approach to fashion. He was a designer, artist, and entrepreneur who made waves in the industry with his creative vision. Abloh’s position at Louis Vuitton was highly coveted and influential in the world of fashion.
Who is Virgil Abloh?
Abloh was born in Rockford, Illinois, in 1980. He graduated from the University of Wisconsin-Madison with a degree in civil engineering but later pursued a career in fashion.
In 2006, he interned at Fendi alongside his friend Kanye West. The two then started collaborating on various projects and launched their own brand, Pyrex Vision.
Abloh’s Career
In 2012, Abloh founded Off-White, a luxury streetwear brand that quickly gained popularity among millennials and celebrities. His designs were known for their bold graphics and signature diagonal stripes. The brand’s success led to collaborations with Nike, Levi’s, and Jimmy Choo.
In March 2018, it was announced that Abloh would become the artistic director of Louis Vuitton’s menswear collection. This appointment made him the first African-American to hold such a position at the prestigious fashion house. His inaugural show for Louis Vuitton took place during Paris Fashion Week in June 2018.
Abloh’s Impact on Louis Vuitton
Abloh brought his unique perspective to Louis Vuitton’s menswear collection by incorporating streetwear elements into high-end fashion. He also introduced new color palettes and Silhouettes that were not traditionally seen at the luxury brand.
Under his leadership, Louis Vuitton experienced significant growth and success. According to Business of Fashion, sales of Louis Vuitton menswear increased by double digits under Abloh’s direction. He also helped the brand reach a younger audience through his collaborations with popular streetwear brands such as Supreme.
Abloh’s Legacy
Abloh’s impact on the fashion industry cannot be overstated. He was a pioneer in the world of streetwear and brought a fresh perspective to luxury fashion. His designs were highly sought after by consumers and celebrities alike, with everyone from Beyoncé to Kendall Jenner wearing his creations.
Tragically, Abloh passed away in November 2021 at the age of 41 due to complications from cardiac angiosarcoma, a rare form of cancer. His legacy lives on through his work and the impact he had on the fashion industry.
Conclusion
Virgil Abloh’s position at Louis Vuitton was that of artistic director for their menswear collection. He brought a unique perspective to high-end fashion by incorporating streetwear elements into his designs.
Under his leadership, Louis Vuitton experienced significant growth and success, reaching a younger audience through collaborations with popular streetwear brands. Abloh’s legacy will continue to inspire future generations of designers and creatives in the fashion industry.