Have you ever wondered if Gucci owns Volcom? Well, the answer is a bit complicated.
First, let’s start with a brief history of Volcom. Volcom is a skateboarding, surfing, and snowboarding apparel brand that was founded in 1991 by Richard Woolcott and Tucker Hall. The brand quickly became popular among the extreme sports community, and in 2005, it was acquired by PPR (now known as Kering), a French luxury goods conglomerate.
Now, let’s move on to Gucci. Gucci is an Italian luxury fashion brand that was founded in 1921 by Guccio Gucci.
It is known for its high-end clothing, accessories, and perfumes. In 1999, Gucci was acquired by Kering as well.
So, does this mean that Gucci owns Volcom? Technically yes, since both brands fall under Kering’s umbrella. However, it’s important to note that Volcom operates independently from Gucci and has its own unique identity.
In fact, Volcom has maintained its focus on extreme sports culture and has continued to release innovative products for surfers, skaters, and snowboarders alike. The brand even has its own team of sponsored athletes who represent their values of creativity and individuality.
Despite being owned by Kering along with other luxury brands such as Saint Laurent and Balenciaga, Volcom remains true to its roots and continues to appeal to the alternative sports community.
In conclusion, while it may be technically correct to say that Gucci owns Volcom due to both brands being under the same parent company Kering; however it would not be accurate to say that they are related or similar in any way. Volcom remains unique in its focus on extreme sports culture while Gucci remains true to its high-end fashion roots.
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