Rappers and hip-hop artists have always been associated with luxury brands, but one brand that has stood out among the rest is Gucci. Many rappers have shown their love for Gucci in their lyrics, fashion choices, and even in their music videos.
But why do rappers like Gucci so much? Let’s take a closer look.
The History of Gucci
Gucci is an Italian luxury brand that was founded by Guccio Gucci in 1921. The brand started off as a small leather goods company in Florence, Italy, but soon expanded to include clothing, accessories, and fragrances. Over the years, Gucci has become one of the most recognizable and iconic luxury brands in the world.
Why Do Rappers Like Gucci?
There are several reasons why rappers are drawn to Gucci. Firstly, Gucci represents luxury and wealth – something that many rappers aspire to attain.
Rappers often come from humble beginnings and use their music as a means to achieve financial success. By wearing or mentioning Gucci in their music, they are showing off their wealth and success to their fans.
Secondly, Gucci has been able to stay relevant over the years by collaborating with popular artists and designers. The brand has worked with artists such as Jay-Z, Lil Pump, and even Dapper Dan – a Harlem-based designer who was known for creating custom pieces for hip-hop artists in the 80s and 90s.
Gucci Mane
One rapper who has shown his love for Gucci more than any other is Atlanta-based artist, Gucci Mane. He even changed his name from Radric Davis to Gucci Mane after being inspired by the brand.
In an interview with GQ magazine, he said “Gucci’s just a classic brand.. I’m not really into other designer brands like that, but Gucci’s just a classic brand. It’s been around forever.”
Gucci Mane has not only worn Gucci clothing and accessories in his music videos and performances, but he has also released a song titled “Gucci Bandana” which features fellow rapper, Soulja Boy. The song is an ode to the brand and mentions several Gucci products such as their belts, shoes, and sunglasses.
Other Rappers Who Love Gucci
Gucci Mane is not the only rapper who loves Gucci. Other rappers such as Lil Wayne, Migos, and 21 Savage have also referenced the brand in their music. In fact, Migos released a song titled “Walk it Talk it” which features Drake and includes the lyrics “Walkin’ like I talk it (walk it)/ Vogue on my wrist (ice)/ No capping, my pockets accurate (money)/ This is a reminder that I’m still that n***a (woo)”.
In Conclusion
So why do rappers like Gucci? The answer is simple – luxury and success.
By wearing or mentioning the brand in their music, rappers are able to show off their wealth and success to their fans. Additionally, Gucci’s ability to collaborate with popular artists has helped them stay relevant over the years.
Whether you’re a fan of hip-hop or not, there’s no denying that Gucci has become an iconic brand in the world of fashion. And with rappers continuing to show their love for the brand, it looks like it will remain relevant for years to come.