When it comes to luxury fashion brands, Gucci and Versace are two names that are instantly recognizable. Both brands have been around for decades and have built a reputation for creating high-end clothing, accessories, and fragrances.
However, there is often a debate about which brand is bigger – Gucci or Versace? Let’s dive deeper into this topic and explore the facts.
History of Gucci and Versace
Gucci was founded in Florence, Italy in 1921 by Guccio Gucci. The brand started as a small leather goods store but quickly gained popularity for its high-quality products.
Over the years, Gucci expanded its offerings to include clothing, accessories, and fragrances. Today, it is one of the most recognizable luxury fashion brands in the world.
Versace was founded in 1978 by Gianni Versace in Milan, Italy. Like Gucci, the brand started with a focus on high-end clothing but has since expanded to include accessories and fragrances as well. Versace is known for its bold designs and use of bright colors.
Size of Gucci vs. Versace
When it comes to the size of each brand, there are a few different ways to measure their success. One metric is revenue – how much money each company makes on an annual basis.
According to Forbes’ 2020 list of The World’s Most Valuable Brands, Gucci ranks higher than Versace. Gucci comes in at #33 on the list with a brand value of $17.6 billion while Versace ranks #72 with a value of $3 billion.
In terms of revenue, both companies are owned by larger parent companies – Kering owns Gucci while Capri Holdings Ltd (formerly Michael Kors Holdings) owns Versace. In 2019, Kering reported that Gucci had revenue of €9.6 billion (approximately $11.3 billion USD) while Capri Holdings reported that Versace had revenue of $1.2 billion USD.
Popularity of Gucci vs. Versace
Another way to measure the success of each brand is by looking at their popularity among consumers. One way to do this is by analyzing social media following.
On Instagram, Gucci has a larger following than Versace. As of September 2021, Gucci has 48 million followers while Versace has 26 million followers.
Google Trends is another tool that can be used to measure the popularity of each brand. When comparing the search volume for “Gucci” and “Versace” over the past five years in the United States, Gucci consistently ranks higher.
Conclusion
While there is no clear answer to whether Gucci or Versace is bigger, it’s clear that both brands are extremely successful and have a loyal following. Ultimately, which brand you prefer may come down to personal taste or style preferences.
Regardless of which brand you prefer, it’s important to remember that luxury fashion should be viewed as an investment rather than a trend. Both Gucci and Versace offer high-quality products that are designed to last for years to come.