Chanel Cruise – An Insight into the World of Fashion and Travel
Chanel Cruise, also known as Chanel Resort, is a highly anticipated fashion event that takes place every year. It is an opportunity for Chanel to showcase its latest collection in a unique and glamorous location, often far from the traditional fashion capitals of Paris, Milan or New York.
The first Chanel Cruise collection was presented in 2000, on the French Riviera at the Hotel du Cap-Eden-Roc. Since then, the brand has hosted its resort collections in a variety of exotic locations including Cuba, Dubai, Venice and even on a cruise ship.
Why is Chanel Cruise Important?
Chanel Cruise has become an important event on the fashion calendar for several reasons. Firstly, it allows Chanel to reach out to a wider audience beyond their traditional customer base. The spectacle of models showcasing haute couture pieces in stunning locations generates interest from people who may not typically be interested in fashion.
Secondly, it provides an opportunity for Karl Lagerfeld, the creative director of Chanel at the time of writing this article (may his soul rest in peace), to showcase his artistic vision beyond traditional runway shows. Each location provides inspiration for Lagerfeld’s designs and allows him to incorporate different cultural influences into his collections.
What Happens at Chanel Cruise?
The Chanel Cruise show is much more than just a runway presentation. It is an immersive experience that begins with guests arriving at a luxurious location where they are treated to a lavish dinner or cocktail party. The following day is when the fashion show takes place.
Guests are transported to an extraordinary venue where they witness a dazzling display of creativity and craftsmanship as models strut down the runway wearing beautiful garments and accessories. The atmosphere is always electric with music performances and activities that reflect the culture and history of the host destination.
The Fashion
Chanel Cruise collections are known for their effortless elegance and timeless style. Lagerfeld’s designs often incorporate the signature Chanel look of tweed suits, quilted handbags, and pearls but with a refreshing twist that reflects the location of the event.
The collections also feature plenty of lightweight fabrics such as cotton, linen and silk to cater to the warmer climates that are often associated with resort wear. The accessories are always a highlight of the show, with oversized sunglasses, statement jewellery and embellished headpieces all making an appearance.
The Venue
One of the most exciting aspects of Chanel Cruise is the choice of venue. Each year, Chanel selects a location that is both visually stunning and culturally rich. From Havana’s Prado promenade to Dubai’s futuristic skyline, every location provides unique inspiration for Lagerfeld’s designs.
The venue is always transformed into a magical wonderland that reflects the theme of the collection. For example, in 2018 Lagerfeld transformed Paris’ Grand Palais into an enchanted forest complete with towering trees and moss-covered ground.
Conclusion
Chanel Cruise is not just a fashion show; it is an experience that combines fashion, travel and culture in one unforgettable event. It allows Chanel to showcase its creativity beyond traditional runway shows while also providing guests with an opportunity to immerse themselves in new destinations and cultures.
Whether you’re a die-hard fashion fan or simply love to travel, Chanel Cruise is an event not to be missed. With each show more spectacular than the last, we can’t wait to see what Karl Lagerfeld (and now his successor Virginie Viard) has in store for us next!