Prada is one of the most iconic Italian luxury fashion houses, known for its sleek and modern designs. However, in recent years, the brand has undergone significant changes under the leadership of its new CEO, Patrizio Bertelli. So, who is the new Prada?
The Rise of Patrizio Bertelli
Patrizio Bertelli is not a new name in the fashion industry. He has been an integral part of Prada since the 1980s when he met Miuccia Prada, the granddaughter of Mario Prada, who founded Prada in 1913. The duo started working together to transform Prada into a global fashion powerhouse.
Bertelli’s Vision for Prada
Bertelli’s vision for Prada was simple – to take it beyond just a luxury leather goods brand and make it a leader in high-end fashion. He realized that to achieve this goal; he needed to focus on innovation and creativity.
Under his leadership, Prada started incorporating technology into their designs and launched several groundbreaking collections that challenged traditional ideas of what luxury fashion should be. For example, they collaborated with renowned architects Rem Koolhaas and Herzog & de Meuron to design their flagship stores in New York and Tokyo.
The New Direction
The new direction that Bertelli has taken Prada is evident in their recent collections. They have moved away from their minimalistic designs and embraced bold prints, bright colors, and unconventional materials like PVC and nylon.
Prada has also become more inclusive under Bertelli’s leadership. They have launched several initiatives to promote diversity within the company and have collaborated with artists from different backgrounds.
Conclusion
In conclusion, Patrizio Bertelli’s vision for Prada has transformed the brand into a leader in high-end fashion. He has taken risks by incorporating technology, unconventional materials, and bold designs, which have paid off. Prada’s new direction is exciting, and we can’t wait to see what they come up with next.