When it opened in 1990, the Avenue at Tower City Center was a luxury shopping destination in Cleveland, Ohio. The mall was home to high-end retailers such as Barney’s of New York, Fendi, Gucci, and Versace. The mall had a letter of intent from Neiman Marcus to build a 120,000-square-foot anchor store.
The Rise of the Avenue
The Avenue at Tower City Center was built in response to the growing demand for luxury shopping experiences in Cleveland. It was designed as an upscale retail destination that would attract affluent shoppers from all over Northeast Ohio.
When it first opened its doors, the Avenue quickly became known for its high-end stores and luxurious atmosphere. The mall’s sleek design and impressive architecture made it an instant landmark in downtown Cleveland.
The Anchor Store that Wasn’t Meant to Be
One of the most anticipated additions to the Avenue was supposed to be a 120,000-square-foot Neiman Marcus anchor store. According to reports from the time, Neiman Marcus had signed a letter of intent to open a store at the Avenue and was expected to be one of its major draws.
Unfortunately, the deal with Neiman Marcus fell through and the anchor store never came to fruition. While this was undoubtedly a disappointment for both the developers and shoppers who were looking forward to having a Neiman Marcus in Cleveland, it didn’t stop the Avenue from becoming one of the city’s top shopping destinations.
Changing Times
Over time, however, the retail landscape began to shift. Luxury brands like Barney’s and Fendi struggled financially and were eventually forced to close their doors at Tower City Center. Other high-end retailers followed suit as consumer preferences changed and online shopping became more popular.
Today, Tower City Center is still home to several stores and restaurants but has been repurposed into more than just a shopping destination. The complex now includes office space, residential units, and a transit hub, making it a true mixed-use development.
The Legacy of the Avenue at Tower City Center
While the Avenue at Tower City Center may no longer be the luxury shopping destination it once was, its legacy lives on. The mall played an important role in Cleveland’s retail history and helped to establish the city as a destination for upscale shopping experiences.
Today, even though the retail landscape has changed dramatically since the Avenue first opened its doors, its impact can still be felt throughout downtown Cleveland. The mall’s iconic architecture and impressive design continue to make it a beloved landmark in the city, and its legacy serves as a reminder of Cleveland’s rich retail history.
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Looking to add some high-end Italian luxury fashion to your wardrobe? Look no further than the Versace Collection, featuring T-shirts, jeans, shoes, and more. Founded by Gianni Versace in 1978, the Versace brand has become synonymous with high-quality products that showcase the best of Italian design.
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Luxottica: The Company Behind Your Favorite Designer Glasses
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Gianni Versace was born in Reggio Calabria, Italy in 1946.
