If you’re a brand looking to gain exposure in the digital world, working with influencers could be a game-changer. Influencers have thousands, if not millions, of followers on social media platforms like Instagram and YouTube.
They can help you reach a wider audience by promoting your products to their followers. But does Hermes work with influencers? Let’s find out.
The Importance of Influencer Marketing
Influencer marketing has become an integral part of many brands’ marketing strategies. It’s no secret that consumers trust recommendations from people they know or admire more than traditional advertising methods. According to a study by Linqia, 39% of marketers plan to increase their influencer marketing budgets in 2021.
Does Hermes Work With Influencers?
Yes, Hermes works with influencers. The French luxury brand has collaborated with several influencers in the past to promote its products. However, unlike other brands that work with micro-influencers or macro-influencers, Hermes tends to collaborate with high-profile celebrities and fashion icons.
For example, in 2020, Hermes partnered with actress and singer Janelle Monae for its Spring/Summer 2021 campaign. The campaign featured Monae sporting Hermes’ latest collection against the backdrop of a colorful landscape.
How Does Hermes Choose Its Influencers?
Hermes is selective when it comes to choosing its influencers. The brand prefers to work with individuals who embody its values and aesthetics. It’s not just about having a massive following; it’s about finding someone who aligns with the brand’s vision.
In an interview with Business of Fashion, Pierre-Alexis Dumas, artistic director of Hermes said: “We are attracted by people who are free-spirited and independent-minded: people who have their own way of seeing things.”
The Benefits of Collaborating With Hermes
Working with Hermes can undoubtedly boost an influencer’s career. The brand is one of the most prestigious luxury brands in the world, and being associated with it can help an influencer gain credibility and recognition.
Moreover, collaborations with Hermes tend to be long-term partnerships rather than one-off deals. This means that influencers can establish a lasting relationship with the brand and potentially work on future projects together.
Conclusion
In conclusion, Hermes does work with influencers, but its approach is different from other brands. The brand prefers to collaborate with high-profile celebrities and fashion icons who embody its values and aesthetics.
If you’re an influencer looking to collaborate with Hermes, it’s important to keep in mind that the brand is selective when it comes to choosing its partners. However, if you do land a collaboration with Hermes, it could be a massive boost for your career.
10 Related Question Answers Found
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