When it comes to luxury fashion, Chanel is a brand that needs no introduction. Known for their timeless designs and iconic products, Chanel has been at the forefront of the fashion industry for over a century.
One of the most important aspects of any fashion brand is its face, the person who represents the brand and embodies its values. In 2010, Chanel announced a new face for their brand – but who was it?
The Search for a New Face
Chanel has always been associated with elegance, sophistication, and class. The brand’s founder, Gabrielle “Coco” Chanel, was known for her impeccable taste and style.
Since her passing in 1971, the brand has continued to evolve while staying true to its roots. In 2010, Chanel was on the hunt for a new face – someone who could embody their values and bring a fresh perspective to the brand.
The Winner: Blake Lively
After an extensive search, Chanel announced that Blake Lively would be the new face of their brand in 2010. At the time, Lively was best known for her role on the hit TV show Gossip Girl. She had also made a name for herself as a fashion icon with her bold choices on and off the red carpet.
So why did Chanel choose Blake Lively?
According to Karl Lagerfeld, then creative director of Chanel, Lively was chosen because she represented “the ideal of natural beauty and spontaneity.” He also praised her ability to mix high-end fashion with more accessible pieces from brands like Topshop.
- Lively was not only beautiful but also had an effortless sense of style that resonated with Chanel’s aesthetic.
- She embodied youthfulness and modernity while still maintaining classic elegance.
- Additionally, Lively’s popularity at the time made her a perfect choice for reaching a younger audience and expanding the reach of the Chanel brand.
The Impact
Lively’s appointment as the face of Chanel in 2010 was a significant moment for both the actress and the brand. It was her first major fashion campaign, and it helped establish her as a fashion icon beyond just her acting career. For Chanel, Lively’s appointment marked a shift towards a younger, more modern image that still maintained the brand’s classic values.
Today, Blake Lively is still remembered as one of the most iconic faces of Chanel. Her campaign images continue to inspire fashion lovers around the world, and her impact on the brand’s image cannot be overstated.
Conclusion
In conclusion, Blake Lively was named the face of Chanel in 2010 because she embodied natural beauty, spontaneity, and effortless style – all values that Chanel holds dear. Her appointment marked a significant moment in both her career and in Chanel’s history. Today, she is remembered as one of the most iconic faces of the brand and continues to inspire fashion lovers around the world.