If you are a fashion enthusiast, you must have heard about Versus Versace. It is an Italian luxury fashion brand that has been around since the 1980s.
However, many people still get confused between Versus and Versace. In this article, we will discuss the difference between the two brands and what makes them unique.
History of Versace
Versace is an Italian fashion brand founded in 1978 by Gianni Versace. It started as a small boutique in Milan, Italy, but soon became one of the most prominent luxury brands in the world. The brand gained popularity for its bold and extravagant designs that were loved by celebrities and fashion enthusiasts alike.
The Birth of Versus
Versus was launched by Gianni’s younger sister, Donatella Versace, in 1989. It was created as a diffusion line to cater to a younger audience who wanted affordable yet trendy clothes. The brand was an instant hit among young people and became popular for its bold prints and edgy designs.
How are they Different?
While both brands are under the same umbrella of the Versace Group, there are some distinct differences between them.
Price: One of the most significant differences between the two brands is their price point. Versace is known for its luxurious and expensive clothing items that cater to high-end customers. On the other hand, Versus offers more affordable clothes with prices ranging from $100-$500.
Target Audience: Another difference between the two brands is their Target audience. While Versace caters to a mature audience with its sophisticated designs, Versus Targets a younger demographic with its edgy and modern clothing items.
Design Aesthetic: Both brands have different design aesthetics that set them apart from each other. While Versace’s designs are more classic and timeless, Versus offers more experimental and bold designs that cater to a younger audience.
Conclusion
In conclusion, Versace and Versus may be under the same umbrella of the Versace Group, but they have distinct differences that set them apart from each other. While Versace is known for its luxurious and sophisticated designs, Versus offers more affordable and edgy clothing items that cater to a younger audience.