If you’re a fan of Harry Styles, you’ve probably heard about his collaboration with the Italian luxury brand Gucci. In 2019, the pop star became the face of Gucci’s Mémoire d’une Odeur fragrance, which quickly became a hit among fashion and music enthusiasts.
What Is Mémoire d’une Odeur?
Mémoire d’une Odeur is a gender-neutral fragrance that was launched by Gucci in August 2019. According to the brand, the scent is inspired by the idea of memory and nostalgia. It features a mix of floral, woody, and musky notes that create a unique and captivating aroma.
What Does It Smell Like?
The fragrance is described as having top notes of chamomile and bitter almond, heart notes of jasmine and musk, and base notes of cedarwood and vanilla. The combination of these scents creates a warm, spicy aroma that is both subtle and long-lasting.
Top Notes
- Chamomile
- Bitter Almond
Heart Notes
- Jasmine
- Musk
Base Notes
- Cedarwood
- Vanilla
The Bottle Design
In true Gucci fashion, the bottle design for Mémoire d’une Odeur is unique and eye-catching. The fragrance comes in a green glass bottle with gold accents and vintage-inspired typography. The packaging also features images of flowers, which ties into the floral notes found in the scent.
Harry Styles’ Involvement with Gucci’s Fragrance Campaign
It’s no secret that Harry Styles is a fashion icon in his own right. His unique style has caught the attention of many designers, including Gucci’s creative director Alessandro Michele. When Gucci was developing Mémoire d’une Odeur, Michele knew that Styles would be the perfect fit for the fragrance’s campaign.
Styles not only starred in the campaign but also had a hand in creating it. He worked closely with Michele to create a visual aesthetic that would complement the scent’s warm and nostalgic feel. The campaign features images of Styles and other models frolicking in fields, surrounded by flowers and vintage props.
The Impact of Harry Styles’ Collaboration with Gucci
Harry Styles’ collaboration with Gucci has been a huge success. The fragrance quickly became one of the brand’s best-selling scents, thanks in part to Styles’ massive fan base. The campaign also received critical acclaim for its unique and captivating visuals.
But perhaps the most significant impact of this collaboration is how it has helped break down gender norms in the fragrance industry. Mémoire d’une Odeur is marketed as a gender-neutral fragrance, which challenges traditional ideas about what scents should be worn by men versus women. By collaborating with Styles, who is known for his gender-fluid fashion sense, Gucci has helped pave the way for more inclusive and diverse representation in the beauty industry.
Conclusion
Overall, Harry Styles’ collaboration with Gucci on their Mémoire d’une Odeur fragrance has been a massive success. The scent’s warm and nostalgic aroma combined with its unique bottle design have made it a must-have for anyone looking to add a touch of luxury to their fragrance collection. And by breaking down traditional gender norms in the beauty industry, this collaboration has helped pave the way for more inclusive representation in fashion and beauty going forward.