If you’re a fan of high-end fashion, you’ve probably heard of the luxury brand Hermes. Known for its iconic Birkin and Kelly handbags, as well as its silk scarves and other luxury products, the Hermes logo is instantly recognizable to many.
But have you ever wondered what color the Hermes logo actually is? Is it black, brown, or some other shade entirely?
The answer is that the Hermes logo is primarily orange. Specifically, it’s a shade of orange known as “Hermes Orange” or “Orange 22,” which was created specifically for the brand in 1949.
This distinctive orange hue has become synonymous with the Hermes brand over the years. It’s used not only in the famous logo but also in many of their products, including their packaging and shopping bags.
But why did Hermes choose orange as their signature color? According to legend, it all started with a horse-drawn carriage.
Back in the early days of the company, founder Thierry Hermes was known for his exceptional leatherwork. He specialized in creating saddles and other equestrian gear that were both beautiful and functional.
One day, he was commissioned to create a carriage for a wealthy client. The client requested that the carriage be painted orange – her favorite color – and Thierry obliged.
The carriage was a hit and soon became known throughout Paris as a symbol of luxury and style. It wasn’t long before other wealthy clients began requesting similar carriages painted in “Hermes Orange.”
The color eventually became so closely associated with the brand that when Thierry’s son Charles took over the business, he decided to adopt it as their official color.
Today, Hermes Orange is recognized around the world as a symbol of luxury craftsmanship and exceptional quality. From handbags to belts to silk scarves, anything bearing this iconic hue is instantly recognizable as an Hermes product.
So if you’re ever wondering what color the Hermes logo is, just remember – it’s all about that signature shade of orange. And with a legacy of craftsmanship and luxury like Hermes has, it’s no wonder their color has become so iconic in the world of fashion.
- Key Takeaways:
- The Hermes logo is primarily orange.
- The specific shade is known as “Hermes Orange” or “Orange 22.”
- Hermes Orange was first used on a horse-drawn carriage in the early days of the company.
- The color became so closely associated with the brand that it was eventually adopted as their official color.
The Psychology of Color
It’s no secret that color can have a powerful effect on our emotions and perceptions. In fact, many companies spend a great deal of time and money researching the psychology of color to determine which hues will be most effective in their branding and marketing efforts.
So what does the color orange say about the Hermes brand?
According to color psychology experts, orange is associated with warmth, energy, and excitement. It’s seen as a friendly and approachable color that inspires feelings of happiness and enthusiasm.
These are all qualities that align well with the Hermes brand. As a company known for its exceptional craftsmanship and high-end luxury products, they want to create an image that’s both aspirational and welcoming.
By using orange as their signature color, Hermes is able to convey both a sense of exclusivity and an approachable warmth. It’s a delicate balance that few brands are able to achieve so effectively.
Conclusion
In conclusion, the Hermes logo is primarily orange – specifically, “Hermes Orange” or “Orange 22.” This distinctive hue was first used on a horse-drawn carriage commissioned by the founder of the company and has since become synonymous with luxury and exceptional quality.
The psychology of color suggests that orange is a great choice for the Hermes brand, as it conveys warmth, energy, and excitement. By using this signature color in their branding and marketing efforts, Hermes is able to create an image that’s both aspirational and approachable – a delicate balance that few brands are able to achieve so effectively.