What Is Virgil’s Position at Louis Vuitton?

Virgil Abloh is a name that has been making waves in the fashion industry in recent years. He is a multi-talented individual who has made a name for himself as an artist, fashion designer, and DJ.

In 2018, Virgil Abloh was appointed as the Artistic Director of Menswear at Louis Vuitton. This was a significant move for both Virgil and Louis Vuitton, as it marked the first time that an African-American had been appointed to such a high position at one of the world’s most iconic luxury fashion houses.

Who is Virgil Abloh?

Virgil Abloh was born in Rockford, Illinois, in 1980. He studied civil engineering at the University of Wisconsin-Madison before moving to Chicago to pursue a career in fashion. In 2009, he launched his streetwear brand called Pyrex Vision which gained popularity and success within the fashion industry.

Virgil’s Journey to Louis Vuitton

After gaining recognition for his work with Pyrex Vision and later Off-White (his second brand), Virgil Abloh caught the attention of Louis Vuitton’s CEO Michael Burke. Burke saw potential in Abloh’s innovative approach to design and felt that he would bring fresh ideas to Louis Vuitton’s menswear line.

In March 2018, it was announced that Virgil Abloh would be taking over as Artistic Director of Menswear at Louis Vuitton. His appointment was seen as a bold move by the fashion house, given that he had no formal training in fashion design and had never worked for a luxury brand before.

What Does Virgil Do at Louis Vuitton?

As Artistic Director of Menswear at Louis Vuitton, Virgil Abloh is responsible for overseeing all aspects of the menswear line. This includes designing collections, creating marketing campaigns, and collaborating with other designers and artists.

One of Virgil’s main goals at Louis Vuitton is to make the brand more accessible to younger, more diverse audiences. He has done this by incorporating streetwear elements into his designs, as well as featuring models of different ages and ethnicities in his fashion shows.

Virgil’s Impact on Louis Vuitton

Since Virgil Abloh joined Louis Vuitton, the brand has seen a significant increase in sales of menswear. His unique approach to design has resonated with younger audiences who are looking for something fresh and innovative from a luxury fashion brand.

Moreover, Virgil has brought a new level of diversity to Louis Vuitton. He is known for championing diversity in all aspects of his work, from the models he chooses for his fashion shows to the artists he collaborates with on his designs.

Conclusion

Virgil Abloh’s appointment as Artistic Director of Menswear at Louis Vuitton was a significant moment in the fashion industry. He has brought a fresh perspective to the iconic luxury brand and has made it more accessible to younger, more diverse audiences. It will be exciting to see what Virgil Abloh does next at Louis Vuitton and how he continues to push boundaries in the world of fashion design.