If you’re a fashion enthusiast, you might have noticed the iconic Prada logo that’s been around for over a century. The Italian luxury fashion house has made quite an impression with its products and branding, and the font used in their logo is no exception. In this article, we’re going to take a closer look at what font Prada is written in.
The History of Prada’s Logo
Before diving into the font itself, it’s important to understand the history behind Prada’s logo. The brand was founded by Mario Prada in 1913 as a leather goods shop in Milan. At first, the logo was simply the founder’s name written in uppercase letters with no particular font style.
It wasn’t until the 1980s that the logo underwent a complete redesign. Miuccia Prada, Mario’s granddaughter and current head of the company, wanted a more modern and sophisticated look for the brand. She enlisted artist and designer Donatella Versace to create a new visual identity for Prada.
The result was a sleek black triangle with “Prada” written underneath it in an elegant font that has become synonymous with luxury and high-end fashion.
The Font Used in Prada’s Logo
After much research and speculation by typography enthusiasts around the world, it was revealed that the font used in Prada’s logo is actually custom-made and exclusive to the brand. This means that you won’t find it anywhere else as it doesn’t have an official name or version number.
However, this hasn’t stopped designers from trying to replicate it or create similar fonts inspired by it. The closest known typeface to Prada’s custom font is Bodoni Bold Italic or Bodoni Poster Compressed Bold Italic.
Bodoni Bold Italic
This typeface was designed by Giambattista Bodoni in 1798 and is a classic serif font that exudes elegance and sophistication. It’s characterized by its thin, high contrast strokes and sharp serifs, making it a popular choice for fashion and luxury brands.
Bodoni Poster Compressed Bold Italic
This typeface is a modified version of Bodoni Bold Italic and was designed by Chauncey H. Griffith in 1929. It’s known for its condensed letterforms and high x-height, giving it a more modern feel while still retaining the classic elegance of the original Bodoni font.
Conclusion
Although the exact font used in Prada’s logo remains a mystery, we do know that it was custom-made specifically for the brand. However, if you’re looking to create something similar or want to evoke that same feeling of luxury and sophistication in your designs, Bodoni Bold Italic or Bodoni Poster Compressed Bold Italic are great alternatives to consider.
Regardless of which font you choose, remember that typography plays an important role in branding and design. Choosing the right font can help convey your message effectively while also creating a visually engaging experience for your audience.