Louis Vuitton is a luxury fashion brand that has been around since 1854. The brand is known for its iconic monogram pattern and high-quality products.
One thing that many people may not know about Louis Vuitton is that the brand’s packaging has not always been the same. In this article, we will explore when Louis Vuitton changed to its now-iconic orange packaging.
The Origins of Louis Vuitton Packaging
When Louis Vuitton first started, the brand’s packaging was simple and practical. The trunks and bags were wrapped in gray canvas with red stripes and featured a label with the brand’s name and address. The gray canvas was used because it was lightweight, durable, and easy to clean.
The Introduction of the Monogram Pattern
In 1896, Louis Vuitton introduced its now-iconic monogram pattern. The pattern features LV initials and floral motifs on a brown background. With the introduction of this new design, Louis Vuitton also updated its packaging to include this pattern on their boxes and bags.
From Gray to Brown Packaging
For many years, Louis Vuitton’s packaging remained brown with the monogram pattern printed on it. However, in the 1960s, the company changed its packaging to gray with black lettering. This new color scheme was meant to make the brand look more sophisticated and modern.
The Switch to Orange Packaging
It wasn’t until 2003 that Louis Vuitton made another major change to its packaging – switching from gray/black to orange/white. The reason for this change was two-fold: First, orange is a vibrant and eye-catching color that would make their products stand out even more in stores or on social media feeds; secondly, orange is associated with luxury brands like Hermes or Gucci which could help reinforce their position in the market.
Conclusion
Louis Vuitton’s packaging has gone through many changes throughout the years. From gray canvas to the iconic monogram pattern to the modern orange packaging, each change was made with a purpose in mind. Today, Louis Vuitton’s orange and white packaging is instantly recognizable and is a symbol of luxury and sophistication.
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