A Brief in Product Design is a document that outlines the purpose of a product, its features and specifications, its Target audience, and the design process to be used. It is an essential tool for product designers to ensure that all stakeholders are on the same page and that their designs are meeting the desired goals. The brief should be detailed enough to provide information on how the product should look, feel, and function while also providing enough flexibility to accommodate changes in technology or user needs.
The first step in creating a brief is to define the product’s objectives. This includes identifying what problem it will solve for users or what need it will address.
Once this has been determined, a list of features can be created that will meet this need. Along with this list of features, designers should also consider any potential risks or challenges associated with developing the product.
The next step is to identify who the Target audience is for the product. This includes defining characteristics such as age range, geographic location, gender identity, etc. Knowing who is likely to use the product will help inform design decisions and create a more user-friendly experience.
The final step in creating a Brief in Product Design is outlining the design process. This includes deciding which tools and techniques will be used during development such as user research studies or prototyping tools. Additionally, any other considerations such as budget constraints and timeline expectations should also be included in this section.
Conclusion:
A Brief in Product Design is an essential document for any successful product launch. It provides vital information about objectives, Target audience and design process which helps ensure that all stakeholders have a shared understanding of what needs to be achieved by the end goal. By taking these steps when creating a brief, designers can set themselves up for success when developing products.