Chanel is one of the most iconic fashion brands in the world, known for its timeless elegance and sophistication. The brand has been around for over a century and has had many talented designers at its helm.
But who is the main designer behind Chanel today? Let’s take a closer look.
History of Chanel
Chanel was founded by Gabrielle “Coco” Chanel in 1909, and it quickly became known for its revolutionary designs that challenged the traditional fashion norms of the time. Coco Chanel was a true visionary who created designs that were both functional and beautiful, using fabrics like jersey and tweed that were not typically used in high-end fashion.
After Coco Chanel’s death in 1971, the brand went through several different designers before eventually landing on Karl Lagerfeld in 1983. Lagerfeld served as creative director of Chanel for over three decades, until his death in 2019.
Who Is the Main Designer for Chanel Today?
Since Lagerfeld’s passing, Virginie Viard has taken on the role of creative director at Chanel. Viard had worked alongside Lagerfeld for over 30 years, starting as an intern at Chanel when she was just 23 years old.
Viard’s appointment as creative director marked a new era for Chanel, and fans of the brand were curious to see how her designs would differ from Lagerfeld’s iconic creations.
What Are Viard’s Designs Like?
Viard’s designs are often described as more feminine and romantic than Lagerfeld’s bold and edgy creations. She has also been known to incorporate vintage elements into her designs, such as lace collars and ruffled sleeves.
One notable collection that Viard designed was the Spring/Summer 2021 Haute Couture collection, which featured delicate floral prints and flowing skirts reminiscent of a bygone era.
The Importance of the Main Designer at Chanel
The main designer at Chanel plays a crucial role in shaping the brand’s overall aesthetic and direction. Each designer brings their own unique perspective and style to the table, which helps keep the brand fresh and relevant for new generations of fashion lovers.
Whether it’s Coco Chanel’s revolutionary designs, Lagerfeld’s bold creations, or Viard’s romantic designs, Chanel has always been at the forefront of fashion innovation. And with Viard leading the charge today, we can expect to see even more exciting designs from this iconic brand in the years to come.
- Key Takeaways:
- Chanel was founded by Gabrielle “Coco” Chanel in 1909
- Karl Lagerfeld served as creative director of Chanel for over three decades until his death in 2019
- Virginie Viard is currently the main designer for Chanel
- Viard’s designs are often described as more feminine and romantic than Lagerfeld’s bold and edgy creations
Conclusion
Chanel has had many talented designers over its long history, but each one has brought something unique to the table that helped shape the brand into what it is today. With Virginie Viard as its current main designer, we can expect to see even more exciting designs from this iconic fashion house in the years to come.