After the Murder of Gianni Versace in 1997, His Sister Donatella, Formerly Vice-President, Took Over as Creative Director, and His Older Brother Santo Versace Became CEO. Donatella’s Daughter Allegra Versace Was Left a 50 Percent Stake in the Company, Whi

In 1997, the fashion world was shaken by the tragic murder of Gianni Versace, the founder and creative force behind the iconic brand. With his untimely death, the question of who would take over the company was on everyone’s mind.

Gianni’s sister Donatella Versace, who had been serving as Vice-President of the company, stepped up to fill his shoes as Creative Director. Her vision and creativity helped maintain the brand’s signature aesthetic while also taking it in new, exciting directions.

Meanwhile, Gianni’s older brother Santo Versace took over as CEO, bringing his business acumen and leadership skills to the table. Together with Donatella, they worked tirelessly to ensure that Gianni’s legacy would live on through their continued success.

One crucial figure in this story is Donatella’s daughter Allegra Versace. In the wake of Gianni’s death, he left behind a 50 percent stake in the company to Allegra. Despite her young age at the time (she was just 11 years old), this made her one of the most important figures in fashion overnight.

Allegra’s stake in the company gave her a significant say in its direction and future. She has been involved in key decisions throughout her tenure as a shareholder, including approving designs and collections.

Thanks to this triumvirate of leadership – Donatella as Creative Director, Santo as CEO, and Allegra as a major shareholder – Versace has continued to thrive even after losing its founder. The brand remains one of fashion’s most revered names and continues to set trends year after year.

In conclusion, after Gianni Versace’s death in 1997, his sister Donatella took over as Creative Director while his brother Santo became CEO. Donatella’s daughter Allegra also inherited a significant stake in the company and has played an important role in its continued success. Together they have ensured that the Versace legacy lives on, and the brand remains as iconic as ever.