Have you ever wondered who is the genius behind the iconic Chanel Double C logo? It’s a symbol that is recognized around the world and has become synonymous with luxury and sophistication. The story of how this logo came to be is quite interesting, so let’s dive right in.
The Birth of the Chanel Brand
Chanel is a French luxury fashion brand that was founded by Coco Chanel in 1909. Coco Chanel was a trailblazer in the fashion industry, revolutionizing women’s clothing by introducing comfortable and practical designs. She also broke down social barriers by creating clothing that was suitable for both day and evening wear.
The Creation of the Logo
The iconic Double C logo was not created by Coco Chanel herself. In fact, it was created after her death in 1971 by Karl Lagerfeld, who was appointed as creative director of Chanel in 1983. Lagerfeld wanted to create a logo that would be instantly recognizable and would represent everything that the brand stood for.
He decided to combine two Cs back to back – one facing forwards and one facing backward – to create an interlocking design. This design has since become one of the most recognizable logos in the world. Lagerfeld believed that the interlocking Cs represented Coco Chanel’s initials, but there are also rumors that they were inspired by the stained-glass windows at Aubazine Abbey, where she spent part of her childhood.
The Evolution of the Logo
Over time, the Double C logo has undergone several changes. In 1993, Lagerfeld introduced a new version of the logo called “CC turnlock”.
This version featured a simple interlocking CC design with a small turnlock added to it. This turnlock became a signature detail on many Chanel handbags.
In recent years, there has been some controversy surrounding the use of animal fur in Chanel’s collections. As a result, the company has made a commitment to using more sustainable materials and has even created a new version of the Double C logo using recycled materials.
Conclusion
The Chanel Double C logo is a symbol of luxury and elegance that has stood the test of time. While it was not created by Coco Chanel herself, it is now an integral part of the brand’s identity. Karl Lagerfeld’s vision for the logo has helped to cement Chanel’s place as one of the most iconic fashion brands in the world.