Hermes is a well-known luxury brand that has been around for over 180 years. They are known for their iconic products such as the Birkin and Kelly bags, scarves, and ties.
If you’re a fan of Hermes, you may be wondering if they sell their products in department stores. Here’s everything you need to know about Hermes and department stores.
What is Hermes?
Hermes is a French luxury brand that was founded in 1837 by Thierry Hermes. The brand started out as a harness workshop for horses but eventually expanded into other leather goods such as bags, wallets, and belts. Today, Hermes is known for their high-quality craftsmanship and timeless designs.
Does Hermes Sell in Department Stores?
The short answer is no, Hermes does not sell their products in department stores. Unlike other luxury brands such as Gucci or Louis Vuitton, Hermes prefers to keep their distribution channels limited to their own stores and authorized retailers.
- Hermes Stores: The best place to buy authentic Hermes products is through one of their own stores. They have stores all over the world including locations in New York City, Paris, Tokyo, and Hong Kong.
Shopping at an official Hermes store ensures that you’re getting a genuine product.
- Authorized Retailers: In addition to their own stores, Hermes also sells through authorized retailers. These retailers are carefully selected by the brand and must meet certain criteria before being approved to sell Hermes products. Some authorized retailers include Neiman Marcus, Bergdorf Goodman, and Saks Fifth Avenue.
Why Doesn’t Hermes Sell in Department Stores?
There are several reasons why Hermes chooses not to sell in department stores. One reason is that they want to maintain control over the customer experience. By selling only through their own stores and authorized retailers, Hermes can ensure that their products are displayed and sold in a way that represents the brand’s values and image.
Another reason is that Hermes wants to maintain the exclusivity of their products. By limiting their distribution channels, they can control the supply and demand of their products. This helps to maintain the high prices and perceived value of their items.
Conclusion
In conclusion, if you’re looking to buy an authentic Hermes product, you won’t find it in a department store. Your best bet is to shop at one of their own stores or through an authorized retailer. While this may be inconvenient for some shoppers, it’s all part of Hermes’ strategy to maintain the integrity and exclusivity of their brand.