Have you ever wondered why the logo of the luxury fashion house Hermes is orange? It is a question that has puzzled many, and in this article, we will explore the history and significance of the color orange for Hermes.
The Origins of Hermes
Hermes was founded in 1837 by Thierry Hermes as a harness workshop in Paris. The company quickly gained recognition for its high-quality leather goods and equestrian accessories. Today, Hermes is known worldwide for its luxurious products, including handbags, scarves, and watches.
The Evolution of the Hermes Logo
The iconic emblem of Hermes features a horse and carriage, which pays homage to the company’s equestrian roots. The logo has undergone several transformations over time, but one thing has remained constant—the color orange.
The Meaning Behind Orange
So why did Hermes choose orange as their signature color? According to sources, it all began in the 1950s when the company introduced their first-ever collection of ready-to-wear clothing. To make these garments stand out from other fashion brands at the time, they wanted a bold and distinctive color for their packaging and branding.
After much consideration, they settled on orange—a color that was not commonly used in fashion at that time. The vibrant hue caught people’s attention and quickly became synonymous with the brand’s luxury offerings.
The Psychology of Orange
But there may be more to the choice of orange than just its eye-catching properties. Color psychology suggests that orange represents warmth, enthusiasm, and creativity. These are all qualities that align with the values of Hermes as a brand.
Orange is also believed to stimulate appetite and evoke feelings of excitement—a fitting association for a luxury fashion house known for its indulgent products.
In Conclusion
In summary, the reason why Hermes chose orange as their logo’s color is rooted in a desire to stand out and make a statement in the fashion industry. The color’s warmth, vibrancy, and association with creativity also align with the brand’s values and offerings.
Next time you see that famous orange box or bag, you’ll know that there is more to it than just a bold color choice. It represents a rich history and a commitment to quality that has made Hermes one of the most renowned luxury brands in the world.